國立中央大學教師履歷平台

教師個人簡歷

中文姓名

周恩頤

英文姓名

Chou, En-Yi

電子郵件

eychou@mgt.ncu.edu.tw

行銷管理網路行銷 Social exchange theory Social influence theory Uses and gratifications theory 群眾募資服務業行銷品牌行銷 channel management international brand management Marketing management online marketing Marketing 行銷國際品牌管理通路管理

現職	國立中央大學管理學院資訊管理學系副教授
專長	行銷管理品牌行銷服務業行銷網路行銷 Marketing management channel management international brand management online marketing
專長簡述	行銷管理,通路管理,國際品牌管理,網路行銷
最高學歷	國立臺灣大學國際企業學系暨研究所博士
相關連結	個人網頁 GRB資訊系統

科技部學門領域	H - 人文及社會科學 H16 - 管理學 H16BA - 行銷 H42 - 管理學二 H42A1 - 行銷
政府GRB研究專長領域
教育部學門領域	4 - 科學 48 - 電算機學門 4801 - 電算機一般學類

國科會計畫統計

數位世代的安老新思維：從數位社會參與創造高齡者幸福感
1150801~1160731
數位世代的安老新思維：從數位社會參與創造高齡者幸福感
1140801~1150731
數位世代的安老新思維：從數位社會參與創造高齡者幸福感
1130801~1140731
社會服務生態系之社會價值共創模式：數位社會創新立基視角
1120801~1130731
[社會服務,社會福祉,社會服務生態系統,社會服務主導邏輯,共創價值,利害關係人,群眾募資,賦能理論,志願服務者,數位培訓措施,志工準備度,志工關係管理 , Social service,Social well-being,Social service ecosystem,Social servicedominant logic,Value co-creation,Stakeholders,Crowdfunding,Affordance theory,Volunteers,Digital training practices,Volunteer readiness,Volunteer relationship management]
社會服務生態系之社會價值共創模式：數位社會創新立基視角
1110801~1120731
[社會服務,社會福祉,社會服務生態系統,社會服務主導邏輯,共創價值,利害關係人,群眾募資,賦能理論,志願服務者,數位培訓措施,志工準備度,志工關係管理 , Social service,Social well-being,Social service ecosystem,Social servicedominant logic,Value co-creation,Stakeholders,Crowdfunding,Affordance theory,Volunteers,Digital training practices,Volunteer readiness,Volunteer relationship management]
創新服務旅程設計：顧客聊天機器人體驗
1100801~1110731
[創新服務 ]
募資平台之衝動性贊助行為：量表發展與實證分析
1090801~1100731
[群眾募資,募資平台,預期情緒機制,預期後悔,衝動性贊助行為,心流體驗,潛水者公民行為,規範性氛圍,規範性信念 , Crowdfunding platform,Future-oriented emotions,Anticipated regret,Impulsive pledging behavior,Flow experiences,Lurker citizenship behaviors,Normative climate,Normative belief]
線上品牌社群之感染氛圍建構：量表發展與實證分析
1090101~1091231
[感染氛圍,線上品牌社群,線上顧客投入,線上品牌體驗,使用與滿足理論,社會影響理論 , Contagious climate, Online brand community, Online customer engagement, Online brand experience, Uses and gratifications theory, Social influence theory]
線上品牌社群之感染氛圍建構：量表發展與實證分析
1080101~1081231
[感染氛圍,線上品牌社群,線上顧客投入,線上品牌體驗,使用與滿足理論,社會影響理論 , Contagious climate, Online brand community, Online customer engagement, Online brand experience, Uses and gratifications theory, Social influence theory]

期刊著作

Good for all, good for me: the influences of dedication- and constraint-based switching barriers on user-generated contributions
Internet Research, 35, 2, 594-623, 2025-03-18
[ Dedication- and constraint-based switching barriers,Enlightened self-interest,Social media communities,User-generated content,User-generated contributions ]
探索顧客慣性於服務失誤之影響：現狀偏誤理論觀點
中山管理評論, 32, 2, 185-224, 2024-06-01
[ 服務失誤嚴重度,顧客慣性,現狀偏誤理論 ]
Building a social media community around your brand: the moderating role of firm engagement tactics
Journal of Marketing Management, 39, 7-8, 702-734, 2023-01-01
[ brand loyalty,consumer engagement,firm engagement tactics,Firm-hosted social media brand communities,mixed-methods,uses and gratifications theory ]
Stepping up, stepping out: the elderly customer long-term health-care experience
Journal of Services Marketing, 36, 8, 1076-1094, 2022-10-19
[ Elderly customers,Long-term care experience,Quality of life,Social cognitive theory,Social exchange theory,Social participation ]
Investigating the role of customer forgiveness following a double deviation
Journal of Services Marketing, 36, 8, 1042-1057, 2022-10-19
[ Customer forgiveness,Postrecovery customer complaints,Service recovery dissatisfaction,The stress and coping theory ]
從資源基礎理論探究非營利組織之社會責任活動--以財團法人聯新文教基金會為例
產業與管理論壇, 24, 2, 34-37+39-67, 2022-06-01
[ 非營利組織,資源基礎理論,資源管理,社會責任活動,Social,responsibility programs,Resource-based theory,Resource management,Non-profit organization ]
Believe to go the extra mile: the influence of internal CSR initiatives on service employee organizational citizenship behaviors
Journal of Service Theory and Practice, 31, 6, 845-867, 2021-10-18
[ Corporate social responsibility,Internal CSR initiatives,Organizational citizenship behaviors,Social influence theory ]
Conversational Service Experiences in Chatbots: A Perspective on Cognitive Load
, 40, 1, 21-46, 2021-01-01
[ chatbot,cognitive load,conversational commerce,interactive qualities,stimulus-organism-response theory ]
They support, so we talk: the effects of other users on self-disclosure on social networking sites
Information Technology and People, 34, 3, 1039-1064, 2020-01-01
[ Online social support,Self-disclosure,Social exchange theory,Social networking sites ]
Service experience management in Asia: A review and directions for future research
NTU Management Review 臺大管理論叢, 26, 2, 303-352, 2016-06-01
[ Customer and employee management , Customer participation and self-service technologies , Service environment , Service experience , Service recovery and customer loyalty management ]
Fairness and devotion go far: Integrating online justice and value co-creation in virtual communities
International Journal of Information Management, 36, 1, 60-72, 2016-02-01
[ Knowledge contribution behavior , Online community citizenship behavior , Online value co-creation behavior , Perceived online justice , Sense of virtual community ]
Intention to adopt knowledge through virtual communities: Posters vs lurkers
Online Information Review, 36, 3, 442-461, 2012-07-19
[ Knowledge adoption , Lurkers , Posters , Social capital , Social networks , Technology acceptance model , User studies , Virtual communities ]

專書

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
491-492, 2020-01-01
[ Brand loyalty,Function-based supports,Online brand communities ]
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
173-174, 2020-01-01
[ Corporate social responsibility,Internal marketing,Organizational citizenship behavior,Social influence theory ]
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2019-01-01
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2019-01-01
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
576-579, 2016-01-01
[ Customer Satisfaction,Emotional Contagion,Emotional Labor,Employee Satisfaction,Service Employee ]
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
817-820, 2016-01-01
[ Brand Image,Courteous Behavior,Customer Satisfaction,Service Employee,Service Firm ]
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
123-126, 2016-01-01
[ Behavioral Intention,Customer Expectation,Customer Retention,Service Firm,Switching Cost ]

國科會計畫統計

數位世代的安老新思維：從數位社會參與創造高齡者幸福感 1150801~1160731

數位世代的安老新思維：從數位社會參與創造高齡者幸福感 1140801~1150731

數位世代的安老新思維：從數位社會參與創造高齡者幸福感 1130801~1140731

創新服務旅程設計：顧客聊天機器人體驗 1100801~1110731 [創新服務 ]

期刊著作

探索顧客慣性於服務失誤之影響：現狀偏誤理論觀點 中山管理評論, 32, 2, 185-224, 2024-06-01 [ 服務失誤嚴重度,顧客慣性,現狀偏誤理論 ]

Stepping up, stepping out: the elderly customer long-term health-care experience Journal of Services Marketing, 36, 8, 1076-1094, 2022-10-19 [ Elderly customers,Long-term care experience,Quality of life,Social cognitive theory,Social exchange theory,Social participation ]

Investigating the role of customer forgiveness following a double deviation Journal of Services Marketing, 36, 8, 1042-1057, 2022-10-19 [ Customer forgiveness,Postrecovery customer complaints,Service recovery dissatisfaction,The stress and coping theory ]

Conversational Service Experiences in Chatbots: A Perspective on Cognitive Load , 40, 1, 21-46, 2021-01-01 [ chatbot,cognitive load,conversational commerce,interactive qualities,stimulus-organism-response theory ]

They support, so we talk: the effects of other users on self-disclosure on social networking sites Information Technology and People, 34, 3, 1039-1064, 2020-01-01 [ Online social support,Self-disclosure,Social exchange theory,Social networking sites ]

Intention to adopt knowledge through virtual communities: Posters vs lurkers Online Information Review, 36, 3, 442-461, 2012-07-19 [ Knowledge adoption , Lurkers , Posters , Social capital , Social networks , Technology acceptance model , User studies , Virtual communities ]

專書

Developments in Marketing Science: Proceedings of the Academy of Marketing Science 491-492, 2020-01-01 [ Brand loyalty,Function-based supports,Online brand communities ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science 173-174, 2020-01-01 [ Corporate social responsibility,Internal marketing,Organizational citizenship behavior,Social influence theory ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2019-01-01

Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2019-01-01

Developments in Marketing Science: Proceedings of the Academy of Marketing Science 576-579, 2016-01-01 [ Customer Satisfaction,Emotional Contagion,Emotional Labor,Employee Satisfaction,Service Employee ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science 817-820, 2016-01-01 [ Brand Image,Courteous Behavior,Customer Satisfaction,Service Employee,Service Firm ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science 123-126, 2016-01-01 [ Behavioral Intention,Customer Expectation,Customer Retention,Service Firm,Switching Cost ]

數位世代的安老新思維：從數位社會參與創造高齡者幸福感
1150801~1160731

數位世代的安老新思維：從數位社會參與創造高齡者幸福感
1140801~1150731

數位世代的安老新思維：從數位社會參與創造高齡者幸福感
1130801~1140731

創新服務旅程設計：顧客聊天機器人體驗
1100801~1110731
[創新服務 ]

探索顧客慣性於服務失誤之影響：現狀偏誤理論觀點
中山管理評論, 32, 2, 185-224, 2024-06-01
[ 服務失誤嚴重度,顧客慣性,現狀偏誤理論 ]

Stepping up, stepping out: the elderly customer long-term health-care experience
Journal of Services Marketing, 36, 8, 1076-1094, 2022-10-19
[ Elderly customers,Long-term care experience,Quality of life,Social cognitive theory,Social exchange theory,Social participation ]

Investigating the role of customer forgiveness following a double deviation
Journal of Services Marketing, 36, 8, 1042-1057, 2022-10-19
[ Customer forgiveness,Postrecovery customer complaints,Service recovery dissatisfaction,The stress and coping theory ]

Conversational Service Experiences in Chatbots: A Perspective on Cognitive Load
, 40, 1, 21-46, 2021-01-01
[ chatbot,cognitive load,conversational commerce,interactive qualities,stimulus-organism-response theory ]

They support, so we talk: the effects of other users on self-disclosure on social networking sites
Information Technology and People, 34, 3, 1039-1064, 2020-01-01
[ Online social support,Self-disclosure,Social exchange theory,Social networking sites ]

Intention to adopt knowledge through virtual communities: Posters vs lurkers
Online Information Review, 36, 3, 442-461, 2012-07-19
[ Knowledge adoption , Lurkers , Posters , Social capital , Social networks , Technology acceptance model , User studies , Virtual communities ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
491-492, 2020-01-01
[ Brand loyalty,Function-based supports,Online brand communities ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
173-174, 2020-01-01
[ Corporate social responsibility,Internal marketing,Organizational citizenship behavior,Social influence theory ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2019-01-01

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2019-01-01

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
576-579, 2016-01-01
[ Customer Satisfaction,Emotional Contagion,Emotional Labor,Employee Satisfaction,Service Employee ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
817-820, 2016-01-01
[ Brand Image,Courteous Behavior,Customer Satisfaction,Service Employee,Service Firm ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
123-126, 2016-01-01
[ Behavioral Intention,Customer Expectation,Customer Retention,Service Firm,Switching Cost ]