國立中央大學教師履歷平台

期刊著作

• Connecting with authenticity: Exploring the mediating and moderating mechanisms between employee authenticity and customer citizenship behaviors
  Journal of Business Research, 201, 2025-12-01
  [ Customer citizenship behaviors,Customer empathy,Customer expertise,Customer internal attribution,Customer–employee rapport,Employee authenticity behaviors ]

• Good for all, good for me: the influences of dedication- and constraint-based switching barriers on user-generated contributions
  Internet Research, 35, 2, 594-623, 2025-03-18
  [ Dedication- and constraint-based switching barriers,Enlightened self-interest,Social media communities,User-generated content,User-generated contributions ]

• 組織數位培訓管理準備度對員工工作準備度之影響
  電子商務學報, 2025-01-08
  [ 數位培訓系統,組織數位培訓管理準備度,員工工作準備度,多層次模式 ]

• Predicting the churn patterns of monetizers and non-monetizers: exploring the influence of behavioral variability in churn prediction
  Internet Research, 2025-01-01
  [ Behavioral variability,Churn management,Churn prediction,Machine learning,Monetizers and non-monetizers,Social casino games,Within-person variability ]

• 探索顧客慣性於服務失誤之影響：現狀偏誤理論觀點
  中山管理評論, 32, 2, 185-224, 2024-06-01
  [ 服務失誤嚴重度,顧客慣性,現狀偏誤理論 ]

• Building a social media community around your brand: the moderating role of firm engagement tactics
  Journal of Marketing Management, 39, 7-8, 702-734, 2023-01-01
  [ brand loyalty,consumer engagement,firm engagement tactics,Firm-hosted social media brand communities,mixed-methods,uses and gratifications theory ]

• Stepping up, stepping out: the elderly customer long-term health-care experience
  Journal of Services Marketing, 36, 8, 1076-1094, 2022-10-19
  [ Elderly customers,Long-term care experience,Quality of life,Social cognitive theory,Social exchange theory,Social participation ]

• Investigating the role of customer forgiveness following a double deviation
  Journal of Services Marketing, 36, 8, 1042-1057, 2022-10-19
  [ Customer forgiveness,Postrecovery customer complaints,Service recovery dissatisfaction,The stress and coping theory ]

• 從資源基礎理論探究非營利組織之社會責任活動--以財團法人聯新文教基金會為例
  產業與管理論壇, 24, 2, 34-37+39-67, 2022-06-01
  [ 非營利組織,資源基礎理論,資源管理,社會責任活動,Social,responsibility programs,Resource-based theory,Resource management,Non-profit organization ]

• Believe to go the extra mile: the influence of internal CSR initiatives on service employee organizational citizenship behaviors
  Journal of Service Theory and Practice, 31, 6, 845-867, 2021-10-18
  [ Corporate social responsibility,Internal CSR initiatives,Organizational citizenship behaviors,Social influence theory ]

• Conversational Service Experiences in Chatbots: A Perspective on Cognitive Load
  , 40, 1, 21-46, 2021-01-01
  [ chatbot,cognitive load,conversational commerce,interactive qualities,stimulus-organism-response theory ]

• They support, so we talk: the effects of other users on self-disclosure on social networking sites
  Information Technology and People, 34, 3, 1039-1064, 2020-01-01
  [ Online social support,Self-disclosure,Social exchange theory,Social networking sites ]

• Service experience management in Asia: A review and directions for future research
  NTU Management Review 臺大管理論叢, 26, 2, 303-352, 2016-06-01
  [ Customer and employee management , Customer participation and self-service technologies , Service environment , Service experience , Service recovery and customer loyalty management ]

• Fairness and devotion go far: Integrating online justice and value co-creation in virtual communities
  International Journal of Information Management, 36, 1, 60-72, 2016-02-01
  [ Knowledge contribution behavior,Online community citizenship behavior,Online value co-creation behavior,Perceived online justice,Sense of virtual community ]

• Intention to adopt knowledge through virtual communities: Posters vs lurkers
  Online Information Review, 36, 3, 442-461, 2012-07-19
  [ Knowledge adoption , Lurkers , Posters , Social capital , Social networks , Technology acceptance model , User studies , Virtual communities ]

研討會著作

• Connecting Digitally, Retaining Frontlines: The Influence of Intra-Organizational Social Media on Frontline Professional Employee Retention through Social Capital in Long-Term Services and Supports
  2025-07-04
  [ Long-term services and supports ,intra-organizational social media ,professional employee retention,social capital theory ]

• Green Coolness: Overcoming Social Dilemma in Green Consumption
  2025-07-02
  [ Green coolness ,Social dilemma ,Green consumption ]

• Ritualizing Service: Exploring Service Ritualization, Ritualistic Service Experiences, and Enhanced Customer Wellbeing
  2024-06-08
  [ Service Ritualization,Ritualistic Service Experiences,Customer Wellbeing ]

• Make AI a real charmer: The Development of Artificial Intelligence Service Acceptance Model
  2024-06-07
  [ Artificial Intelligence,Service,Acceptance ]

• Swiftly Building Pre-Contact Trust and Guanxi in Social Commerce: a Signaling Theory Perspective
  2023-07-12
  [ Social commerce,Pre-contact trust,Swift guanxi,Signaling theory ]

• Exploring the Moderating Mechanism of Gratification Experience in Firm-Hosted Social Media Brand Community: A Perspective from Uses and Gratifications Theory
  2023-07-12
  [ Firm-hosted social media brand communities ,Customer participation ,Uses and gratifications theory ]

專書

• Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  491-492, 2020-01-01
  [ Brand loyalty,Function-based supports,Online brand communities ]

• Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  173-174, 2020-01-01
  [ Corporate social responsibility,Internal marketing,Organizational citizenship behavior,Social influence theory ]

• Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  2019-01-01
  

• Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  2019-01-01
  

• Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  576-579, 2016-01-01
  [ Customer Satisfaction,Emotional Contagion,Emotional Labor,Employee Satisfaction,Service Employee ]

• Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  817-820, 2016-01-01
  [ Brand Image,Courteous Behavior,Customer Satisfaction,Service Employee,Service Firm ]

• Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  123-126, 2016-01-01
  [ Behavioral Intention,Customer Expectation,Customer Retention,Service Firm,Switching Cost ]