國立中央大學教師履歷平台

教師個人簡歷

中文姓名

鄭明松

英文姓名

Cheng, Ming-Sung(Julian)

電子郵件

Consumer behaviour Internet Trust meta-analysis Sustainability performance 行銷管理國際品牌管理通路管理網路行銷 Purchase intention Religiosity Self-esteem Services Social media Standards Supply chain management Balanced scorecard Brands Channels of distribution Consumer social responsibility Customer engagement Distribution Distribution channels and markets United States of America Power Technology marketing Sustainable supply chain management Diversity eCommerce Alliance portfolio augmented reality immersion mixed reality virtual reality

現職	國立中央大學管理學院企業管理學系教授
專長	行銷管理通路管理國際品牌管理網路行銷 Marketing management channel management international brand management online marketing
專長簡述	行銷管理,通路管理,國際品牌管理,網路行銷
最高學歷	英國Kingston University 行銷學系博士
相關連結	個人網頁 Research Gate GRB資訊系統

科技部學門領域	H - 人文及社會科學 H16 - 管理學 H16BA - 行銷 H16BA14 - 行銷研究 H16BE - 資訊管理 H16BE02 - 電子資料通訊／分散式系統管理 H16CD - 策略管理 H42 - 管理學二 H42A1 - 行銷
政府GRB研究專長領域	2 - 工 24 - 工業工程(含工業工程、工業管理、工程科學) 2401 - 工業工程 3 - 電信/資訊/原子能工程 3M - 資訊科學--軟體 9 - 管理、科學教育及行政 90 - 管理科學
教育部學門領域	3 - 社會科學、商業及法律 34 - 商業及管理學門 3403 - 企業管理學類

其他補助

教育部補助新南向計畫學術型領域聯盟-亞洲唯物主義和綠色消費行為的研究:越南與台灣的比較
1080101~1080815
教育部補助新南向計畫學術型領域聯盟-SSCI行銷期刊寫作研習營:印尼 University of Brawijaya 合作提案書
1080101~1080815
提升越南教師學術寫作與投稿SSCI行銷期刊能力:越南(胡志明經濟大學),中越(歸仁大學),北越(國立經濟大學)
1070102~1071231

國科會計畫統計

探索元宇宙在行銷的應用：元宇宙中廣告動態性的兩階段研究
1140801~1150731
探索元宇宙在行銷的應用：元宇宙中廣告動態性的兩階段研究
1130801~1140731
元宇宙與消費者福祉的改善
1120801~1140731
電子商務的新契機：人工智能輔助分析下的混合型社交商務（HybridSocialCommerce）
1110801~1130731
[電子商務，社交商務，虛擬部落，部落行銷，誠實合作信號，人工智能，深度學習，大數據挖礦 , eCommerce,sCommerce,Virtual tribe,Tribal marketing,Honest signals of collaboration,Artificial Intelligent,Deep learning,Big data mining]
電子商務的新契機：人工智能輔助分析下的混合型社交商務（HybridSocialCommerce）
1100801~1110731
[電子商務，社交商務，虛擬部落，部落行銷，誠實合作信號，人工智能，深度學習，大數據挖礦 , eCommerce,sCommerce,Virtual tribe,Tribal marketing,Honest signals of collaboration,Artificial Intelligent,Deep learning,Big data mining]
攜手並進，共創更明亮的未來：建立強大的供應鏈網絡聯盟以實現環境永續發展的績效
1090801~1110731
[永續發展績效,永續供應鏈管理,多樣性,聯盟產品組合,決策全面性 , Sustainability performance,Sustainable supply chain management,Diversity,Alliance portfolio,Decision Comprehensiveness]
虛擬沉浸，一強而有力的現代行銷武器:沉浸式科技(VR，AR和MR)在行銷上的應用
1080801~1100731
[虛擬沉浸,虛擬實境,擴增實境,混合實境,情感 , immersion,virtual reality,augmented reality,mixed reality,emotion]
虛擬沉浸，一強而有力的現代行銷武器:沉浸式科技(VR，AR和MR)在行銷上的應用
1070801~1080731
[虛擬沉浸,虛擬實境,擴增實境,混合實境,情感 , immersion, virtual reality, augmented reality, mixed reality, emotion]
關係增加公司績效嗎: 統合情境分析
1060801~1080131
[關係,面子,人情,感情,信任,統合分析 , guanxi, mianzi, renqing, ganqing, and xinren, meta-analysis]
客戶創新:實證上定量的統合分析
1050801~1070731
網路屬性在線上零售的角色：統合分析
1040801~1060131
[電子零售商,網路零售,統合分析,網站屬性,客戶信任,客戶滿意度,客戶忠誠度,購買意向 , Meta-analysis,Website attributes,Customer trust,Customer Satisfaction,Customer loyalty,Purchase intention,Online retailing,e-tailer]

期刊著作

When learning from limited experience takes off: Linear/curvilinear relationships between decision-making comprehensiveness and sustainable supply chain performance under contingent conditions
Omega, 134, 2025-07-01
[ Decision-making comprehensiveness,Learning from limited experience,Organizational learning curve,Supply chain management,Sustainability performance ]
Elevating Customer Brand Advocacy Through Owned Social Media Content
Journal of Theoretical and Applied Electronic Commerce Research, 20, 1, 2025-03-01
[ brand advocacy,brand industry moderator,brand-generated content,customer engagement,social media,text mining,twitter ]
Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory
Journal of Product and Brand Management, 33, 3, 314-329, 2024-04-10
[ Brand commitment,Brand connection,Consumer social responsibility,Death anxiety,Religiosity,Self-esteem,Terror management theory ]
Eating halal: a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Asia Pacific Journal of Marketing and Logistics, 36, 1, 167-184, 2024-01-09
[ Attitude,Halal certification,Halal food,Purchase intention,Religiosity ]
The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms
Journal of Product and Brand Management, 32, 4, 618-631, 2023-04-03
[ Brand avoidance,Brand hate,Brand switching,Negative emotions,Negative word-of-mouth,Protest behavior ]
Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms
Transportation Research, Part D: Transport and Environment, 115, 2023-02-01
[ Altruism,Carbon emissions,Carbon offset,Propensity to pay,Trust ]
Red matte and glossy blue: how color and reflectance drive consumer indulgence
European Journal of Marketing, 57, 2, 426-452, 2023-01-17
[ Arousal,Color,Fit,Indulgence,Reflectance,Self-reward focus,Sensory marketing ]
Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects
Journal of Business-to-Business Marketing, 30, 1, 63-85, 2023-01-01
[ bibliographic coupling,bibliometric analysis,Sustainable marketing management ]
Dataset for cognition processes, motivations, spatial presence experience, and customer engagement in retail mobile apps
Data in Brief, 42, 2022-06-01
[ Customer engagement,Domain-specific interest,Hierarchy-of-effects model,Interactivity,Need for cognition,Situated cognition theory,Spatial presence experience,Vividness ]
Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator
Journal of Research in Interactive Marketing, 16, 2, 310-327, 2022-05-10
Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers
Journal of Retailing and Consumer Services, 66, 2022-05-01
Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness
Journal of Business Research, 141, 151-162, 2022-03-01
Enhancing sustainable supply chain management performance through alliance portfolio diversity: the mediating effect of sustainability collaboration
International Journal of Operations and Production Management, 41, 10, 1593-1614, 2021-10-22
[ Alliance portfolio,Categorisation–elaboration model,Diversity,Sustainability collaboration,Sustainable performance,Sustainable supply chain management ]
What makes consumers willing to pay for carbon taxes–A view of terror management theory
Sustainable Production and Consumption, 28, 1192-1203, 2021-10-01
[ Carbon offset,Carbon tax,Mortality salience,Self-esteem,Terror Management Theory,Willingness to pay ]
The terror of death and consumers’ sustainability attitudes
Journal of Retailing and Consumer Services, 57, 2020-11-01
[ Consumer social responsibility,Green concern,Mortality salience,Self-esteem,Sustainability ]
Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework
Asia Pacific Journal of Marketing and Logistics, 31, 2, 480-498, 2019-04-08
[ Dual personal values , Dual purchase consequences , FIMIX-PLS , Green consumption commitment , Heterogeneity ]
Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator
Journal of Consumer Behaviour, 17, 5, 477-490, 2018-09-01
Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective
Journal of Consumer Behaviour, 17, 4, 393-406, 2018-07-01
A meta-analytic review of influence strategies in marketing channel relationships
Journal of the Academy of Marketing Science, 46, 4, 674-702, 2018-07-01
[ Channels , Distribution , Influence strategies , Meta-analysis , Non-coercive/coercive , Power ]
fMRI neuromarketing and consumer learning theory: Word-of-mouth effectiveness after product harm crisis
European Journal of Marketing, 52, 1-2, 199-223, 2018-01-01
[ Functional magnetic resonance imaging (fMRI) , Product harm crisis , The original and the revised consumer learning theory , WOM , Word-of-mouth ]
Behavioral implications of international social media advertising: An investigation of intervening and contingency factors
Journal of International Marketing, 26, 2, 43-61, 2018-01-01
[ Global social media , Message interaction , Social interaction , Social media advertising , Uncertainty avoidance ]
The exercise of power sources in distribution channels: A synthesis study
Journal of Empirical Generalisations in Marketing Science, 18, 1, 1-11, 2018-01-01
[ Channel power , Coercive , Expert , Information , Legitimate , Meta-analysis , Referent , Reward ]
Corporate rebranding and brand preference: Brand name attitude and product expertise as moderators
Asia Pacific Journal of Marketing and Logistics, 26, 4, 602-620, 2014-09-02
[ Brand attitude , Brand preference , Corporate rebranding , Product expertise , Repositioning ]
The performance implications of power-trust relationship: The moderating role of commitment in the supplier-retailer relationship
Industrial Marketing Management, 43, 2, 312-321, 2014-02-01
[ Commitment , Financial performance , Power , Strategic performance , Trust ]
Social media advertising value: The case of transitional economies in Southeast Asia
International Journal of Advertising, 33, 2, 2014-01-01
Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry
Journal of Marketing Channels, 20, 1-2, 169-184, 2013-04-01
[ entrepreneurship , expectations , franchisee role perception , Taiwanese franchising ]
Distribution Channel Relational Cohesion Exchange Model: A Small-to-Medium Enterprise Manufacturer's Perspective
Journal of Small Business Management, 51, 2, 256-275, 2013-04-01
Determinants of joint action in international channels of distribution: The moderating role of psychic distance
Journal of International Marketing, 20, 3, 34-49, 2012-10-24
[ Interchannel communication , Joint action , Psychic distance , Satisfaction , Trust ]
Brand extension: Using parent brand personality as leverage
Asia Pacific Journal of Marketing and Logistics, 24, 4, 599-618, 2012-08-31
[ Brand extension,Brand names,Brand personality,Brands,Categorical fit,Consumer behaviour,Naming strategy,Taiwan ]
The purchasing impact of fan identification and sports sponsorship
Marketing Intelligence and Planning, 30, 5, 553-566, 2012-07-01
[ Asian market , Attitude towards sponsors , Consumer behaviour , Fan identification , Football , Purchase intention , Sponsor credibility , Sponsorship , Sports , Thailand ]
The mobility value of internet services in a wireless city: The case of Taipei, Taiwan
Asian Journal of Technology Innovation, 20, 1, 51-65, 2012-06-01
[ Confucian culture , information communication technology , mobility value , Taipei , Wi-Fi , wireless city , wireless Internet service ]
Social media usage and work values: The example of Facebook in Taiwan
, 40, 2, 195-200, 2012-03-29
[ Facebook , Social media , Social networking , Work values ]
The glocalisation of channels of distribution: A case study
Management Decision, 50, 3, 521-538, 2012-03-01
[ Distribution channels and markets , Globalization , Glocalization , International channels of distribution , Localization , Marketing strategy ]
How global companies communicate in host country: a glocalization strategy in web space
, 22, 1, 58-77, 2012-02-01
[ cultural values , global , glocal , local , web sites ]
The determinants of the sports team sponsor's brand equity: A cross-country comparison in Asia
International Journal of Market Research, 53, 6, 2011-12-01
The Determinants of the Sports Team Sponsor's Brand Equity: A Cross-Country Comparison in Asia
International Journal of Market Research, 53, 6, 811-829, 2011-11-01
The influence of the provision of online channel functions on exporting channel performance: The moderating effect of international experience
Journal of Global Marketing, 24, 2, 125-135, 2011-04-01
[ Channel function , Channels of distribution , Exporting , Internet , Performance ]
Soft power and desirable relationship outcomes: The case of Zimbabwean distribution channels
, 11, 2, 182-200, 2010-09-28
[ Channel , Distribution , Expert power , Referent power , Relationship commitment , Relationship satisfaction , Trust ]
Value Creation Through Service Cues: The Case of the Restaurant Industry in Taiwan
Services Marketing Quarterly, 31, 2, 133-150, 2010-04-01
[ Emotional value , Epistemic value , Functional value , Perceived value , Service cues , Social value ]
Consumer attitudes and interactive digital advertising
International Journal of Advertising, 28, 3, 501-525, 2009-07-31
Hybrid convenience stores - the changing role of convenience stores in Taiwan
Asia Pacific Journal of Marketing and Logistics, 21, 3, 417-432, 2009-07-03
[ Consumer behaviour,Convenience stores,Restaurants,Taiwan ]
Retail bank selection in developed and developing countries: A cross-national study of students' bank-selection criteria
Thunderbird International Business Review, 51, 2, 183-198, 2009-03-01
Why do customers utilize the internet as a retailing platform?:A view from consumer perceived value
Asia Pacific Journal of Marketing and Logistics, 21, 1, 144-160, 2009-01-09
[ Consumer behaviour , Distribution channels and markets , Electronic commerce , Internet , Taiwan ]
Information quality, online community and trust: A study of antecedents to shoppers' website loyalty
International Journal of Electronic Marketing and Retailing, 2, 3, 203-219, 2009-01-01
[ Consumer loyalty,Consumer trust,E-marketing,E-retailing,Electronic marketing,Electronic retailing,Information quality,Online community,SEM,Structural equation modelling,Taiwan ]
Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality
Journal of Retailing and Consumer Services, 15, 5, 420-428, 2008-09-01
[ Brand equity , Online shopping , Perceived risk ]
Consumer involvement and brand loyalty in services: Evidence from the commercial airline industry in Taiwan
International Journal of Services and Standards, 4, 4, 437-452, 2008-01-01
[ Airline , Brand loyalty , Involvement , Services , Standards , Taiwan ]
The distinction between the success and failure factors driving the implementation of e-channels of distribution: The case of Taiwan
, 3, 2, 183-201, 2008-01-01
[ E-channels of distribution,E-channels of distribution typology,E-commerce,Failure factors,Internet,Success factors,Taiwan,Technology marketing ]
Toward a stage model of the international franchise system development: The experience of firms from Taiwan
Journal of Marketing Channels, 14, 4, 65-83, 2007-12-17
[ Franchise system development , International franchising , Stage model , Taiwan ]
The relationship between extroversion and leisure motivation: Evidence from fitness center participation
, 35, 10, 1317-1322, 2007-12-01
[ Correlation analysis , Extroversion , Fitness center , Leisure motivation , Personality traits ]
A study of the perceived recognition affecting the adoption of innovation with respect to the online game in Taiwan
Cyberpsychology and Behavior, 10, 6, 813-815, 2007-12-01
Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan
Journal of Product and Brand Management, 16, 6, 368-376, 2007-09-25
[ Brands , Consumer behaviour , Generics , Labelling , Taiwan ]
An empirical study of experiential value and lifestyles and their effects on satisfaction in adolescents: An example using online gaming
, 42, 165, 199-215, 2007-03-01
Will eChannel additions increase the financial performance of the firm?-The evidence from Taiwan
Industrial Marketing Management, 36, 1, 50-57, 2007-01-01
[ eChannel , Economic value added , Event study , Internet channel , Market value added ]
Determinants of banks selection in USA, Taiwan and Ghana
International Journal of Bank Marketing, 25, 7, 469-489, 2007-01-01
[ Banks , Ghana , National cultures , Selection , Taiwan , United States of America ]
Effective communication as a critical success factor for the integration of ERP and CRM systems: The case of Taiwan
, 2, 2, 183-199, 2007-01-01
[ Communication,Critical Success Factor,CRM,CSF,Customer Relationship Management,Enterprise Resource Planning,ERP,Taiwan,Technology marketing ]
Consumer acceptance of the internet as a channel of distribution in Taiwan-a channel function perspective
Technovation, 26, 7, 856-864, 2006-07-01
[ Channel functions , Channels of distribution , eCommerce , Internet , TAM ]
An AHP approach to assessing the relative importance weights of ERP performance measures
International Journal of Management and Enterprise Development, 3, 4, 351-375, 2006-01-01
[ Analytic Hierarchy Process (AHP) , Balanced scorecard , DeLone and McLean's IS success model , ERP performance measures , Key performance indicators (KPI) ]
Have small businesses adopted the market orientation concept? The case of small businesses in Michigan
Journal of Business and Industrial Marketing, 20, 6, 317-330, 2005-09-29
[ Factor analysis,Market orientation,Small enterprises,United States of America ]
Critical management issues in implementing ERP: empirical evidences from Taiwanese firms
International Journal of Services and Standards, 1, 3, 299-318, 2005-01-01
[ balanced scorecard , enterprise resource planning (ERP) , ERP experience cycle , services , standards ]
A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies - South Korea and Taiwan
Industrial Marketing Management, 34, 5, 504-514, 2005-01-01
[ Business growth , Case studies , International brands , Newly industrialized economies , Stage models ]
When learning from limited experience takes off: Linear/curvilinear relationships between decision-making comprehensiveness and sustainability supply chain performance under contingent conditions
Omega,
[ supply chain management,Sustainability performance ]

專書

The Palgrave Handbook of Interactive Marketing
753-782, 2023-01-01
[ Location-based service,Mobile commerce,Proximity marketing,real-time location detection ]
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
221-222, 2022-01-01
[ Alliance portfolio,Diversity,Sustainability performance,Sustainable supply chain management ]
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1253-1258, 2017-01-01
[ Consumer Commitment,Dual Attitude,Environmental Level,Green Product,Personal Culture ]
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2015-01-01
[ Banking Sector,Exploratory Factor Analysis,Marketing Strategy,Study Setting,Target Market ]

其他補助

教育部補助新南向計畫學術型領域聯盟-亞洲唯物主義和綠色消費行為的研究:越南與台灣的比較 1080101~1080815

教育部補助新南向計畫學術型領域聯盟-SSCI行銷期刊寫作研習營:印尼 University of Brawijaya 合作提案書 1080101~1080815

提升越南教師學術寫作與投稿SSCI行銷期刊能力:越南(胡志明經濟大學),中越(歸仁大學),北越(國立經濟大學) 1070102~1071231

國科會計畫統計

探索元宇宙在行銷的應用：元宇宙中廣告動態性的兩階段研究 1140801~1150731

探索元宇宙在行銷的應用：元宇宙中廣告動態性的兩階段研究 1130801~1140731

元宇宙與消費者福祉的改善 1120801~1140731

虛擬沉浸，一強而有力的現代行銷武器:沉浸式科技(VR，AR和MR)在行銷上的應用 1080801~1100731 [虛擬沉浸,虛擬實境,擴增實境,混合實境,情感 , immersion,virtual reality,augmented reality,mixed reality,emotion]

虛擬沉浸，一強而有力的現代行銷武器:沉浸式科技(VR，AR和MR)在行銷上的應用 1070801~1080731 [虛擬沉浸,虛擬實境,擴增實境,混合實境,情感 , immersion, virtual reality, augmented reality, mixed reality, emotion]

關係增加公司績效嗎: 統合情境分析 1060801~1080131 [關係,面子,人情,感情,信任,統合分析 , guanxi, mianzi, renqing, ganqing, and xinren, meta-analysis]

客戶創新:實證上定量的統合分析 1050801~1070731

期刊著作

Elevating Customer Brand Advocacy Through Owned Social Media Content Journal of Theoretical and Applied Electronic Commerce Research, 20, 1, 2025-03-01 [ brand advocacy,brand industry moderator,brand-generated content,customer engagement,social media,text mining,twitter ]

Eating halal: a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food Asia Pacific Journal of Marketing and Logistics, 36, 1, 167-184, 2024-01-09 [ Attitude,Halal certification,Halal food,Purchase intention,Religiosity ]

The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms Journal of Product and Brand Management, 32, 4, 618-631, 2023-04-03 [ Brand avoidance,Brand hate,Brand switching,Negative emotions,Negative word-of-mouth,Protest behavior ]

Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms Transportation Research, Part D: Transport and Environment, 115, 2023-02-01 [ Altruism,Carbon emissions,Carbon offset,Propensity to pay,Trust ]

Red matte and glossy blue: how color and reflectance drive consumer indulgence European Journal of Marketing, 57, 2, 426-452, 2023-01-17 [ Arousal,Color,Fit,Indulgence,Reflectance,Self-reward focus,Sensory marketing ]

Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects Journal of Business-to-Business Marketing, 30, 1, 63-85, 2023-01-01 [ bibliographic coupling,bibliometric analysis,Sustainable marketing management ]

Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator Journal of Research in Interactive Marketing, 16, 2, 310-327, 2022-05-10

Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers Journal of Retailing and Consumer Services, 66, 2022-05-01

Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness Journal of Business Research, 141, 151-162, 2022-03-01

What makes consumers willing to pay for carbon taxes–A view of terror management theory Sustainable Production and Consumption, 28, 1192-1203, 2021-10-01 [ Carbon offset,Carbon tax,Mortality salience,Self-esteem,Terror Management Theory,Willingness to pay ]

The terror of death and consumers’ sustainability attitudes Journal of Retailing and Consumer Services, 57, 2020-11-01 [ Consumer social responsibility,Green concern,Mortality salience,Self-esteem,Sustainability ]

Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework Asia Pacific Journal of Marketing and Logistics, 31, 2, 480-498, 2019-04-08 [ Dual personal values , Dual purchase consequences , FIMIX-PLS , Green consumption commitment , Heterogeneity ]

Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator Journal of Consumer Behaviour, 17, 5, 477-490, 2018-09-01

Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective Journal of Consumer Behaviour, 17, 4, 393-406, 2018-07-01

A meta-analytic review of influence strategies in marketing channel relationships Journal of the Academy of Marketing Science, 46, 4, 674-702, 2018-07-01 [ Channels , Distribution , Influence strategies , Meta-analysis , Non-coercive/coercive , Power ]

The exercise of power sources in distribution channels: A synthesis study Journal of Empirical Generalisations in Marketing Science, 18, 1, 1-11, 2018-01-01 [ Channel power , Coercive , Expert , Information , Legitimate , Meta-analysis , Referent , Reward ]

Corporate rebranding and brand preference: Brand name attitude and product expertise as moderators Asia Pacific Journal of Marketing and Logistics, 26, 4, 602-620, 2014-09-02 [ Brand attitude , Brand preference , Corporate rebranding , Product expertise , Repositioning ]

The performance implications of power-trust relationship: The moderating role of commitment in the supplier-retailer relationship Industrial Marketing Management, 43, 2, 312-321, 2014-02-01 [ Commitment , Financial performance , Power , Strategic performance , Trust ]

Social media advertising value: The case of transitional economies in Southeast Asia International Journal of Advertising, 33, 2, 2014-01-01

Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry Journal of Marketing Channels, 20, 1-2, 169-184, 2013-04-01 [ entrepreneurship , expectations , franchisee role perception , Taiwanese franchising ]

Distribution Channel Relational Cohesion Exchange Model: A Small-to-Medium Enterprise Manufacturer's Perspective Journal of Small Business Management, 51, 2, 256-275, 2013-04-01

Determinants of joint action in international channels of distribution: The moderating role of psychic distance Journal of International Marketing, 20, 3, 34-49, 2012-10-24 [ Interchannel communication , Joint action , Psychic distance , Satisfaction , Trust ]

Brand extension: Using parent brand personality as leverage Asia Pacific Journal of Marketing and Logistics, 24, 4, 599-618, 2012-08-31 [ Brand extension,Brand names,Brand personality,Brands,Categorical fit,Consumer behaviour,Naming strategy,Taiwan ]

The mobility value of internet services in a wireless city: The case of Taipei, Taiwan Asian Journal of Technology Innovation, 20, 1, 51-65, 2012-06-01 [ Confucian culture , information communication technology , mobility value , Taipei , Wi-Fi , wireless city , wireless Internet service ]

Social media usage and work values: The example of Facebook in Taiwan , 40, 2, 195-200, 2012-03-29 [ Facebook , Social media , Social networking , Work values ]

The glocalisation of channels of distribution: A case study Management Decision, 50, 3, 521-538, 2012-03-01 [ Distribution channels and markets , Globalization , Glocalization , International channels of distribution , Localization , Marketing strategy ]

How global companies communicate in host country: a glocalization strategy in web space , 22, 1, 58-77, 2012-02-01 [ cultural values , global , glocal , local , web sites ]

The determinants of the sports team sponsor's brand equity: A cross-country comparison in Asia International Journal of Market Research, 53, 6, 2011-12-01

The Determinants of the Sports Team Sponsor's Brand Equity: A Cross-Country Comparison in Asia International Journal of Market Research, 53, 6, 811-829, 2011-11-01

The influence of the provision of online channel functions on exporting channel performance: The moderating effect of international experience Journal of Global Marketing, 24, 2, 125-135, 2011-04-01 [ Channel function , Channels of distribution , Exporting , Internet , Performance ]

Soft power and desirable relationship outcomes: The case of Zimbabwean distribution channels , 11, 2, 182-200, 2010-09-28 [ Channel , Distribution , Expert power , Referent power , Relationship commitment , Relationship satisfaction , Trust ]

Value Creation Through Service Cues: The Case of the Restaurant Industry in Taiwan Services Marketing Quarterly, 31, 2, 133-150, 2010-04-01 [ Emotional value , Epistemic value , Functional value , Perceived value , Service cues , Social value ]

Consumer attitudes and interactive digital advertising International Journal of Advertising, 28, 3, 501-525, 2009-07-31

Hybrid convenience stores - the changing role of convenience stores in Taiwan Asia Pacific Journal of Marketing and Logistics, 21, 3, 417-432, 2009-07-03 [ Consumer behaviour,Convenience stores,Restaurants,Taiwan ]

Retail bank selection in developed and developing countries: A cross-national study of students' bank-selection criteria Thunderbird International Business Review, 51, 2, 183-198, 2009-03-01

Why do customers utilize the internet as a retailing platform?:A view from consumer perceived value Asia Pacific Journal of Marketing and Logistics, 21, 1, 144-160, 2009-01-09 [ Consumer behaviour , Distribution channels and markets , Electronic commerce , Internet , Taiwan ]

Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality Journal of Retailing and Consumer Services, 15, 5, 420-428, 2008-09-01 [ Brand equity , Online shopping , Perceived risk ]

Consumer involvement and brand loyalty in services: Evidence from the commercial airline industry in Taiwan International Journal of Services and Standards, 4, 4, 437-452, 2008-01-01 [ Airline , Brand loyalty , Involvement , Services , Standards , Taiwan ]

Toward a stage model of the international franchise system development: The experience of firms from Taiwan Journal of Marketing Channels, 14, 4, 65-83, 2007-12-17 [ Franchise system development , International franchising , Stage model , Taiwan ]

The relationship between extroversion and leisure motivation: Evidence from fitness center participation , 35, 10, 1317-1322, 2007-12-01 [ Correlation analysis , Extroversion , Fitness center , Leisure motivation , Personality traits ]

A study of the perceived recognition affecting the adoption of innovation with respect to the online game in Taiwan Cyberpsychology and Behavior, 10, 6, 813-815, 2007-12-01

Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan Journal of Product and Brand Management, 16, 6, 368-376, 2007-09-25 [ Brands , Consumer behaviour , Generics , Labelling , Taiwan ]

An empirical study of experiential value and lifestyles and their effects on satisfaction in adolescents: An example using online gaming , 42, 165, 199-215, 2007-03-01

Will eChannel additions increase the financial performance of the firm?-The evidence from Taiwan Industrial Marketing Management, 36, 1, 50-57, 2007-01-01 [ eChannel , Economic value added , Event study , Internet channel , Market value added ]

Determinants of banks selection in USA, Taiwan and Ghana International Journal of Bank Marketing, 25, 7, 469-489, 2007-01-01 [ Banks , Ghana , National cultures , Selection , Taiwan , United States of America ]

Effective communication as a critical success factor for the integration of ERP and CRM systems: The case of Taiwan , 2, 2, 183-199, 2007-01-01 [ Communication,Critical Success Factor,CRM,CSF,Customer Relationship Management,Enterprise Resource Planning,ERP,Taiwan,Technology marketing ]

Consumer acceptance of the internet as a channel of distribution in Taiwan-a channel function perspective Technovation, 26, 7, 856-864, 2006-07-01 [ Channel functions , Channels of distribution , eCommerce , Internet , TAM ]

Have small businesses adopted the market orientation concept? The case of small businesses in Michigan Journal of Business and Industrial Marketing, 20, 6, 317-330, 2005-09-29 [ Factor analysis,Market orientation,Small enterprises,United States of America ]

Critical management issues in implementing ERP: empirical evidences from Taiwanese firms International Journal of Services and Standards, 1, 3, 299-318, 2005-01-01 [ balanced scorecard , enterprise resource planning (ERP) , ERP experience cycle , services , standards ]

When learning from limited experience takes off: Linear/curvilinear relationships between decision-making comprehensiveness and sustainability supply chain performance under contingent conditions Omega, [ supply chain management,Sustainability performance ]

專書

The Palgrave Handbook of Interactive Marketing 753-782, 2023-01-01 [ Location-based service,Mobile commerce,Proximity marketing,real-time location detection ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science 221-222, 2022-01-01 [ Alliance portfolio,Diversity,Sustainability performance,Sustainable supply chain management ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science 1253-1258, 2017-01-01 [ Consumer Commitment,Dual Attitude,Environmental Level,Green Product,Personal Culture ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015-01-01 [ Banking Sector,Exploratory Factor Analysis,Marketing Strategy,Study Setting,Target Market ]

教育部補助新南向計畫學術型領域聯盟-亞洲唯物主義和綠色消費行為的研究:越南與台灣的比較
1080101~1080815

教育部補助新南向計畫學術型領域聯盟-SSCI行銷期刊寫作研習營:印尼 University of Brawijaya 合作提案書
1080101~1080815

提升越南教師學術寫作與投稿SSCI行銷期刊能力:越南(胡志明經濟大學),中越(歸仁大學),北越(國立經濟大學)
1070102~1071231

探索元宇宙在行銷的應用：元宇宙中廣告動態性的兩階段研究
1140801~1150731

探索元宇宙在行銷的應用：元宇宙中廣告動態性的兩階段研究
1130801~1140731

元宇宙與消費者福祉的改善
1120801~1140731

虛擬沉浸，一強而有力的現代行銷武器:沉浸式科技(VR，AR和MR)在行銷上的應用
1080801~1100731
[虛擬沉浸,虛擬實境,擴增實境,混合實境,情感 , immersion,virtual reality,augmented reality,mixed reality,emotion]

虛擬沉浸，一強而有力的現代行銷武器:沉浸式科技(VR，AR和MR)在行銷上的應用
1070801~1080731
[虛擬沉浸,虛擬實境,擴增實境,混合實境,情感 , immersion, virtual reality, augmented reality, mixed reality, emotion]

關係增加公司績效嗎: 統合情境分析
1060801~1080131
[關係,面子,人情,感情,信任,統合分析 , guanxi, mianzi, renqing, ganqing, and xinren, meta-analysis]

客戶創新:實證上定量的統合分析
1050801~1070731

Elevating Customer Brand Advocacy Through Owned Social Media Content
Journal of Theoretical and Applied Electronic Commerce Research, 20, 1, 2025-03-01
[ brand advocacy,brand industry moderator,brand-generated content,customer engagement,social media,text mining,twitter ]

Eating halal: a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Asia Pacific Journal of Marketing and Logistics, 36, 1, 167-184, 2024-01-09
[ Attitude,Halal certification,Halal food,Purchase intention,Religiosity ]

The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms
Journal of Product and Brand Management, 32, 4, 618-631, 2023-04-03
[ Brand avoidance,Brand hate,Brand switching,Negative emotions,Negative word-of-mouth,Protest behavior ]

Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms
Transportation Research, Part D: Transport and Environment, 115, 2023-02-01
[ Altruism,Carbon emissions,Carbon offset,Propensity to pay,Trust ]

Red matte and glossy blue: how color and reflectance drive consumer indulgence
European Journal of Marketing, 57, 2, 426-452, 2023-01-17
[ Arousal,Color,Fit,Indulgence,Reflectance,Self-reward focus,Sensory marketing ]

Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects
Journal of Business-to-Business Marketing, 30, 1, 63-85, 2023-01-01
[ bibliographic coupling,bibliometric analysis,Sustainable marketing management ]

Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator
Journal of Research in Interactive Marketing, 16, 2, 310-327, 2022-05-10

Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers
Journal of Retailing and Consumer Services, 66, 2022-05-01

Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness
Journal of Business Research, 141, 151-162, 2022-03-01

What makes consumers willing to pay for carbon taxes–A view of terror management theory
Sustainable Production and Consumption, 28, 1192-1203, 2021-10-01
[ Carbon offset,Carbon tax,Mortality salience,Self-esteem,Terror Management Theory,Willingness to pay ]

The terror of death and consumers’ sustainability attitudes
Journal of Retailing and Consumer Services, 57, 2020-11-01
[ Consumer social responsibility,Green concern,Mortality salience,Self-esteem,Sustainability ]

Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework
Asia Pacific Journal of Marketing and Logistics, 31, 2, 480-498, 2019-04-08
[ Dual personal values , Dual purchase consequences , FIMIX-PLS , Green consumption commitment , Heterogeneity ]

Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator
Journal of Consumer Behaviour, 17, 5, 477-490, 2018-09-01

Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective
Journal of Consumer Behaviour, 17, 4, 393-406, 2018-07-01

A meta-analytic review of influence strategies in marketing channel relationships
Journal of the Academy of Marketing Science, 46, 4, 674-702, 2018-07-01
[ Channels , Distribution , Influence strategies , Meta-analysis , Non-coercive/coercive , Power ]

The exercise of power sources in distribution channels: A synthesis study
Journal of Empirical Generalisations in Marketing Science, 18, 1, 1-11, 2018-01-01
[ Channel power , Coercive , Expert , Information , Legitimate , Meta-analysis , Referent , Reward ]

Corporate rebranding and brand preference: Brand name attitude and product expertise as moderators
Asia Pacific Journal of Marketing and Logistics, 26, 4, 602-620, 2014-09-02
[ Brand attitude , Brand preference , Corporate rebranding , Product expertise , Repositioning ]

The performance implications of power-trust relationship: The moderating role of commitment in the supplier-retailer relationship
Industrial Marketing Management, 43, 2, 312-321, 2014-02-01
[ Commitment , Financial performance , Power , Strategic performance , Trust ]

Social media advertising value: The case of transitional economies in Southeast Asia
International Journal of Advertising, 33, 2, 2014-01-01

Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry
Journal of Marketing Channels, 20, 1-2, 169-184, 2013-04-01
[ entrepreneurship , expectations , franchisee role perception , Taiwanese franchising ]

Distribution Channel Relational Cohesion Exchange Model: A Small-to-Medium Enterprise Manufacturer's Perspective
Journal of Small Business Management, 51, 2, 256-275, 2013-04-01

Determinants of joint action in international channels of distribution: The moderating role of psychic distance
Journal of International Marketing, 20, 3, 34-49, 2012-10-24
[ Interchannel communication , Joint action , Psychic distance , Satisfaction , Trust ]

Brand extension: Using parent brand personality as leverage
Asia Pacific Journal of Marketing and Logistics, 24, 4, 599-618, 2012-08-31
[ Brand extension,Brand names,Brand personality,Brands,Categorical fit,Consumer behaviour,Naming strategy,Taiwan ]

The mobility value of internet services in a wireless city: The case of Taipei, Taiwan
Asian Journal of Technology Innovation, 20, 1, 51-65, 2012-06-01
[ Confucian culture , information communication technology , mobility value , Taipei , Wi-Fi , wireless city , wireless Internet service ]

Social media usage and work values: The example of Facebook in Taiwan
, 40, 2, 195-200, 2012-03-29
[ Facebook , Social media , Social networking , Work values ]

The glocalisation of channels of distribution: A case study
Management Decision, 50, 3, 521-538, 2012-03-01
[ Distribution channels and markets , Globalization , Glocalization , International channels of distribution , Localization , Marketing strategy ]

How global companies communicate in host country: a glocalization strategy in web space
, 22, 1, 58-77, 2012-02-01
[ cultural values , global , glocal , local , web sites ]

The determinants of the sports team sponsor's brand equity: A cross-country comparison in Asia
International Journal of Market Research, 53, 6, 2011-12-01

The Determinants of the Sports Team Sponsor's Brand Equity: A Cross-Country Comparison in Asia
International Journal of Market Research, 53, 6, 811-829, 2011-11-01

The influence of the provision of online channel functions on exporting channel performance: The moderating effect of international experience
Journal of Global Marketing, 24, 2, 125-135, 2011-04-01
[ Channel function , Channels of distribution , Exporting , Internet , Performance ]

Soft power and desirable relationship outcomes: The case of Zimbabwean distribution channels
, 11, 2, 182-200, 2010-09-28
[ Channel , Distribution , Expert power , Referent power , Relationship commitment , Relationship satisfaction , Trust ]

Value Creation Through Service Cues: The Case of the Restaurant Industry in Taiwan
Services Marketing Quarterly, 31, 2, 133-150, 2010-04-01
[ Emotional value , Epistemic value , Functional value , Perceived value , Service cues , Social value ]

Consumer attitudes and interactive digital advertising
International Journal of Advertising, 28, 3, 501-525, 2009-07-31

Hybrid convenience stores - the changing role of convenience stores in Taiwan
Asia Pacific Journal of Marketing and Logistics, 21, 3, 417-432, 2009-07-03
[ Consumer behaviour,Convenience stores,Restaurants,Taiwan ]

Retail bank selection in developed and developing countries: A cross-national study of students' bank-selection criteria
Thunderbird International Business Review, 51, 2, 183-198, 2009-03-01

Why do customers utilize the internet as a retailing platform?:A view from consumer perceived value
Asia Pacific Journal of Marketing and Logistics, 21, 1, 144-160, 2009-01-09
[ Consumer behaviour , Distribution channels and markets , Electronic commerce , Internet , Taiwan ]

Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality
Journal of Retailing and Consumer Services, 15, 5, 420-428, 2008-09-01
[ Brand equity , Online shopping , Perceived risk ]

Consumer involvement and brand loyalty in services: Evidence from the commercial airline industry in Taiwan
International Journal of Services and Standards, 4, 4, 437-452, 2008-01-01
[ Airline , Brand loyalty , Involvement , Services , Standards , Taiwan ]

Toward a stage model of the international franchise system development: The experience of firms from Taiwan
Journal of Marketing Channels, 14, 4, 65-83, 2007-12-17
[ Franchise system development , International franchising , Stage model , Taiwan ]

The relationship between extroversion and leisure motivation: Evidence from fitness center participation
, 35, 10, 1317-1322, 2007-12-01
[ Correlation analysis , Extroversion , Fitness center , Leisure motivation , Personality traits ]

A study of the perceived recognition affecting the adoption of innovation with respect to the online game in Taiwan
Cyberpsychology and Behavior, 10, 6, 813-815, 2007-12-01

Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan
Journal of Product and Brand Management, 16, 6, 368-376, 2007-09-25
[ Brands , Consumer behaviour , Generics , Labelling , Taiwan ]

An empirical study of experiential value and lifestyles and their effects on satisfaction in adolescents: An example using online gaming
, 42, 165, 199-215, 2007-03-01

Will eChannel additions increase the financial performance of the firm?-The evidence from Taiwan
Industrial Marketing Management, 36, 1, 50-57, 2007-01-01
[ eChannel , Economic value added , Event study , Internet channel , Market value added ]

Determinants of banks selection in USA, Taiwan and Ghana
International Journal of Bank Marketing, 25, 7, 469-489, 2007-01-01
[ Banks , Ghana , National cultures , Selection , Taiwan , United States of America ]

Effective communication as a critical success factor for the integration of ERP and CRM systems: The case of Taiwan
, 2, 2, 183-199, 2007-01-01
[ Communication,Critical Success Factor,CRM,CSF,Customer Relationship Management,Enterprise Resource Planning,ERP,Taiwan,Technology marketing ]

Consumer acceptance of the internet as a channel of distribution in Taiwan-a channel function perspective
Technovation, 26, 7, 856-864, 2006-07-01
[ Channel functions , Channels of distribution , eCommerce , Internet , TAM ]

Have small businesses adopted the market orientation concept? The case of small businesses in Michigan
Journal of Business and Industrial Marketing, 20, 6, 317-330, 2005-09-29
[ Factor analysis,Market orientation,Small enterprises,United States of America ]

Critical management issues in implementing ERP: empirical evidences from Taiwanese firms
International Journal of Services and Standards, 1, 3, 299-318, 2005-01-01
[ balanced scorecard , enterprise resource planning (ERP) , ERP experience cycle , services , standards ]

When learning from limited experience takes off: Linear/curvilinear relationships between decision-making comprehensiveness and sustainability supply chain performance under contingent conditions
Omega,
[ supply chain management,Sustainability performance ]

The Palgrave Handbook of Interactive Marketing
753-782, 2023-01-01
[ Location-based service,Mobile commerce,Proximity marketing,real-time location detection ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
221-222, 2022-01-01
[ Alliance portfolio,Diversity,Sustainability performance,Sustainable supply chain management ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1253-1258, 2017-01-01
[ Consumer Commitment,Dual Attitude,Environmental Level,Green Product,Personal Culture ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2015-01-01
[ Banking Sector,Exploratory Factor Analysis,Marketing Strategy,Study Setting,Target Market ]