國立中央大學教師履歷平台

教師個人簡歷

回上一頁

鄭明松

Cheng, Ming-Sung(Julian)

mingsungcheng@yahoo.com

其他補助

教育部補助新南向計畫學術型領域聯盟-亞洲唯物主義和綠色消費行為的研究:越南與台灣的比較
1080101~1080815
教育部補助新南向計畫學術型領域聯盟-SSCI行銷期刊寫作研習營:印尼 University of Brawijaya 合作提案書
1080101~1080815
提升越南教師學術寫作與投稿SSCI行銷期刊能力:越南(胡志明經濟大學),中越(歸仁大學),北越(國立經濟大學)
1070102~1071231

國科會計畫統計

探索元宇宙在行銷的應用：元宇宙中廣告動態性的兩階段研究
1140801~1150731
探索元宇宙在行銷的應用：元宇宙中廣告動態性的兩階段研究
1130801~1140731
元宇宙與消費者福祉的改善
1120801~1140731
[感知沉浸感，感知互通性，感知臨場感，感知修復性，心理意象，主觀幸福感 , Perceived Immersion, Perceived Interoperability, Perceived Presence, Perceived Restorativeness, Mental Imagery, Subjective Well-Being]
電子商務的新契機：人工智能輔助分析下的混合型社交商務（HybridSocialCommerce）
1110801~1130731
[電子商務，社交商務，虛擬部落，部落行銷，誠實合作信號，人工智能，深度學習，大數據挖礦 , eCommerce,sCommerce,Virtual tribe,Tribal marketing,Honest signals of collaboration,Artificial Intelligent,Deep learning,Big data mining]
電子商務的新契機：人工智能輔助分析下的混合型社交商務（HybridSocialCommerce）
1100801~1110731
[電子商務，社交商務，虛擬部落，部落行銷，誠實合作信號，人工智能，深度學習，大數據挖礦 , eCommerce,sCommerce,Virtual tribe,Tribal marketing,Honest signals of collaboration,Artificial Intelligent,Deep learning,Big data mining]
攜手並進，共創更明亮的未來：建立強大的供應鏈網絡聯盟以實現環境永續發展的績效
1090801~1110731
[永續發展績效,永續供應鏈管理,多樣性,聯盟產品組合,決策全面性 , Sustainability performance,Sustainable supply chain management,Diversity,Alliance portfolio,Decision Comprehensiveness]
虛擬沉浸，一強而有力的現代行銷武器:沉浸式科技(VR，AR和MR)在行銷上的應用
1080801~1100731
[虛擬沉浸,虛擬實境,擴增實境,混合實境,情感 , immersion,virtual reality,augmented reality,mixed reality,emotion]
虛擬沉浸，一強而有力的現代行銷武器:沉浸式科技(VR，AR和MR)在行銷上的應用
1070801~1080731
[虛擬沉浸,虛擬實境,擴增實境,混合實境,情感 , immersion, virtual reality, augmented reality, mixed reality, emotion]
關係增加公司績效嗎: 統合情境分析
1060801~1080131
[關係,面子,人情,感情,信任,統合分析 , guanxi, mianzi, renqing, ganqing, and xinren, meta-analysis]
客戶創新:實證上定量的統合分析
1050801~1070731
網路屬性在線上零售的角色：統合分析
1040801~1060131
[電子零售商,網路零售,統合分析,網站屬性,客戶信任,客戶滿意度,客戶忠誠度,購買意向 , Meta-analysis,Website attributes,Customer trust,Customer Satisfaction,Customer loyalty,Purchase intention,Online retailing,e-tailer]

期刊著作

Concertscapes: An investigation of the mediating and moderating mechanism driving attendance intention through the metaverse platform
Information and Management, 63, 2, 2026-03-01
[ Augmented reality,Consumer behavior/Cognition,Metaverse,Phygital,Technology marketing (MarTech),Virtual reality ]
When help feels creepy: A MOA model of AI smart-retail adoption via perceived intrusiveness and the moderating role of trust in AI
Journal of Retailing and Consumer Services, 90, 2026-03-01
[ Adoption intention,AI-Enabled smart retail,Attitude,MOA,Perceived intrusiveness,PLS-SEM,Trust in AI ]
When learning from limited experience takes off: Linear/curvilinear relationships between decision-making comprehensiveness and sustainable supply chain performance under contingent conditions
Omega, 134, 2025-07-01
[ Decision-making comprehensiveness,Learning from limited experience,Organizational learning curve,Supply chain management,Sustainability performance ]
Elevating Customer Brand Advocacy Through Owned Social Media Content
Journal of Theoretical and Applied Electronic Commerce Research, 20, 1, 2025-03-01
[ brand advocacy,brand industry moderator,brand-generated content,customer engagement,social media,text mining,twitter ]
Customer Reactions to Emotional Labor: Moderating Role of Human Resource Practices between Emotional Labor and Customer Outcomes
Contemporary Management Research, 21, 2, 161-197, 2025-01-01
[ AMO framework,Customer outcomes,Deep acting,Emotional labor,Emotions,HR practices,Perceived service quality,Surface acting ]
Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory
Journal of Product and Brand Management, 33, 3, 314-329, 2024-04-10
[ Brand commitment,Brand connection,Consumer social responsibility,Death anxiety,Religiosity,Self-esteem,Terror management theory ]
Eating halal: a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Asia Pacific Journal of Marketing and Logistics, 36, 1, 167-184, 2024-01-09
[ Attitude,Halal certification,Halal food,Purchase intention,Religiosity ]
The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms
Journal of Product and Brand Management, 32, 4, 618-631, 2023-04-03
[ Brand avoidance,Brand hate,Brand switching,Negative emotions,Negative word-of-mouth,Protest behavior ]
Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms
Transportation Research, Part D: Transport and Environment, 115, 2023-02-01
[ Altruism,Carbon emissions,Carbon offset,Propensity to pay,Trust ]
Red matte and glossy blue: how color and reflectance drive consumer indulgence
European Journal of Marketing, 57, 2, 426-452, 2023-01-17
[ Arousal,Color,Fit,Indulgence,Reflectance,Self-reward focus,Sensory marketing ]
Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects
Journal of Business-to-Business Marketing, 30, 1, 63-85, 2023-01-01
[ bibliographic coupling,bibliometric analysis,Sustainable marketing management ]
Dataset for cognition processes, motivations, spatial presence experience, and customer engagement in retail mobile apps
Data in Brief, 42, 2022-06-01
[ Customer engagement,Domain-specific interest,Hierarchy-of-effects model,Interactivity,Need for cognition,Situated cognition theory,Spatial presence experience,Vividness ]
Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator
Journal of Research in Interactive Marketing, 16, 2, 310-327, 2022-05-10
Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers
Journal of Retailing and Consumer Services, 66, 2022-05-01
Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness
Journal of Business Research, 141, 151-162, 2022-03-01
Enhancing sustainable supply chain management performance through alliance portfolio diversity: the mediating effect of sustainability collaboration
International Journal of Operations and Production Management, 41, 10, 1593-1614, 2021-10-22
[ Alliance portfolio,Categorisation–elaboration model,Diversity,Sustainability collaboration,Sustainable performance,Sustainable supply chain management ]
What makes consumers willing to pay for carbon taxes–A view of terror management theory
Sustainable Production and Consumption, 28, 1192-1203, 2021-10-01
[ Carbon offset,Carbon tax,Mortality salience,Self-esteem,Terror Management Theory,Willingness to pay ]
The terror of death and consumers’ sustainability attitudes
Journal of Retailing and Consumer Services, 57, 2020-11-01
[ Consumer social responsibility,Green concern,Mortality salience,Self-esteem,Sustainability ]
Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework
Asia Pacific Journal of Marketing and Logistics, 31, 2, 480-498, 2019-04-08
[ Dual personal values , Dual purchase consequences , FIMIX-PLS , Green consumption commitment , Heterogeneity ]
Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator
Journal of Consumer Behaviour, 17, 5, 477-490, 2018-09-01
Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective
Journal of Consumer Behaviour, 17, 4, 393-406, 2018-07-01
A meta-analytic review of influence strategies in marketing channel relationships
Journal of the Academy of Marketing Science, 46, 4, 674-702, 2018-07-01
[ Channels , Distribution , Influence strategies , Meta-analysis , Non-coercive/coercive , Power ]
fMRI neuromarketing and consumer learning theory: Word-of-mouth effectiveness after product harm crisis
European Journal of Marketing, 52, 1-2, 199-223, 2018-01-01
[ Functional magnetic resonance imaging (fMRI) , Product harm crisis , The original and the revised consumer learning theory , WOM , Word-of-mouth ]
Behavioral implications of international social media advertising: An investigation of intervening and contingency factors
Journal of International Marketing, 26, 2, 43-61, 2018-01-01
[ Global social media , Message interaction , Social interaction , Social media advertising , Uncertainty avoidance ]
The exercise of power sources in distribution channels: A synthesis study
Journal of Empirical Generalisations in Marketing Science, 18, 1, 1-11, 2018-01-01
[ Channel power , Coercive , Expert , Information , Legitimate , Meta-analysis , Referent , Reward ]
Corporate rebranding and brand preference: Brand name attitude and product expertise as moderators
Asia Pacific Journal of Marketing and Logistics, 26, 4, 602-620, 2014-09-02
[ Brand attitude , Brand preference , Corporate rebranding , Product expertise , Repositioning ]
The performance implications of power-trust relationship: The moderating role of commitment in the supplier-retailer relationship
Industrial Marketing Management, 43, 2, 312-321, 2014-02-01
[ Commitment , Financial performance , Power , Strategic performance , Trust ]
Social media advertising value: The case of transitional economies in Southeast Asia
International Journal of Advertising, 33, 2, 2014-01-01
Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry
Journal of Marketing Channels, 20, 1-2, 169-184, 2013-04-01
[ entrepreneurship , expectations , franchisee role perception , Taiwanese franchising ]
Distribution Channel Relational Cohesion Exchange Model: A Small-to-Medium Enterprise Manufacturer's Perspective
Journal of Small Business Management, 51, 2, 256-275, 2013-04-01
Determinants of joint action in international channels of distribution: The moderating role of psychic distance
Journal of International Marketing, 20, 3, 34-49, 2012-10-24
[ Interchannel communication , Joint action , Psychic distance , Satisfaction , Trust ]
Brand extension: Using parent brand personality as leverage
Asia Pacific Journal of Marketing and Logistics, 24, 4, 599-618, 2012-08-31
[ Brand extension,Brand names,Brand personality,Brands,Categorical fit,Consumer behaviour,Naming strategy,Taiwan ]
The purchasing impact of fan identification and sports sponsorship
Marketing Intelligence and Planning, 30, 5, 553-566, 2012-07-01
[ Asian market , Attitude towards sponsors , Consumer behaviour , Fan identification , Football , Purchase intention , Sponsor credibility , Sponsorship , Sports , Thailand ]
The mobility value of internet services in a wireless city: The case of Taipei, Taiwan
Asian Journal of Technology Innovation, 20, 1, 51-65, 2012-06-01
[ Confucian culture , information communication technology , mobility value , Taipei , Wi-Fi , wireless city , wireless Internet service ]
Social media usage and work values: The example of Facebook in Taiwan
, 40, 2, 195-200, 2012-03-29
[ Facebook , Social media , Social networking , Work values ]
The glocalisation of channels of distribution: A case study
Management Decision, 50, 3, 521-538, 2012-03-01
[ Distribution channels and markets , Globalization , Glocalization , International channels of distribution , Localization , Marketing strategy ]
How global companies communicate in host country: a glocalization strategy in web space
, 22, 1, 58-77, 2012-02-01
[ cultural values , global , glocal , local , web sites ]
The determinants of the sports team sponsor's brand equity: A cross-country comparison in Asia
International Journal of Market Research, 53, 6, 2011-12-01
The Determinants of the Sports Team Sponsor's Brand Equity: A Cross-Country Comparison in Asia
International Journal of Market Research, 53, 6, 811-829, 2011-11-01
The influence of the provision of online channel functions on exporting channel performance: The moderating effect of international experience
Journal of Global Marketing, 24, 2, 125-135, 2011-04-01
[ Channel function , Channels of distribution , Exporting , Internet , Performance ]
Soft power and desirable relationship outcomes: The case of Zimbabwean distribution channels
, 11, 2, 182-200, 2010-09-28
[ Channel , Distribution , Expert power , Referent power , Relationship commitment , Relationship satisfaction , Trust ]
Value Creation Through Service Cues: The Case of the Restaurant Industry in Taiwan
Services Marketing Quarterly, 31, 2, 133-150, 2010-04-01
[ Emotional value , Epistemic value , Functional value , Perceived value , Service cues , Social value ]
Consumer attitudes and interactive digital advertising
International Journal of Advertising, 28, 3, 501-525, 2009-07-31
Hybrid convenience stores - the changing role of convenience stores in Taiwan
Asia Pacific Journal of Marketing and Logistics, 21, 3, 417-432, 2009-07-03
[ Consumer behaviour,Convenience stores,Restaurants,Taiwan ]
Retail bank selection in developed and developing countries: A cross-national study of students' bank-selection criteria
Thunderbird International Business Review, 51, 2, 183-198, 2009-03-01
Why do customers utilize the internet as a retailing platform?:A view from consumer perceived value
Asia Pacific Journal of Marketing and Logistics, 21, 1, 144-160, 2009-01-09
[ Consumer behaviour , Distribution channels and markets , Electronic commerce , Internet , Taiwan ]
Information quality, online community and trust: A study of antecedents to shoppers' website loyalty
International Journal of Electronic Marketing and Retailing, 2, 3, 203-219, 2009-01-01
[ Consumer loyalty,Consumer trust,E-marketing,E-retailing,Electronic marketing,Electronic retailing,Information quality,Online community,SEM,Structural equation modelling,Taiwan ]
Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality
Journal of Retailing and Consumer Services, 15, 5, 420-428, 2008-09-01
[ Brand equity , Online shopping , Perceived risk ]
Consumer involvement and brand loyalty in services: Evidence from the commercial airline industry in Taiwan
International Journal of Services and Standards, 4, 4, 437-452, 2008-01-01
[ Airline , Brand loyalty , Involvement , Services , Standards , Taiwan ]
The distinction between the success and failure factors driving the implementation of e-channels of distribution: The case of Taiwan
, 3, 2, 183-201, 2008-01-01
[ E-channels of distribution,E-channels of distribution typology,E-commerce,Failure factors,Internet,Success factors,Taiwan,Technology marketing ]
Toward a stage model of the international franchise system development: The experience of firms from Taiwan
Journal of Marketing Channels, 14, 4, 65-83, 2007-12-17
[ Franchise system development , International franchising , Stage model , Taiwan ]
The relationship between extroversion and leisure motivation: Evidence from fitness center participation
, 35, 10, 1317-1322, 2007-12-01
[ Correlation analysis , Extroversion , Fitness center , Leisure motivation , Personality traits ]
A study of the perceived recognition affecting the adoption of innovation with respect to the online game in Taiwan
Cyberpsychology and Behavior, 10, 6, 813-815, 2007-12-01
Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan
Journal of Product and Brand Management, 16, 6, 368-376, 2007-09-25
[ Brands , Consumer behaviour , Generics , Labelling , Taiwan ]
An empirical study of experiential value and lifestyles and their effects on satisfaction in adolescents: An example using online gaming
, 42, 165, 199-215, 2007-03-01
Will eChannel additions increase the financial performance of the firm?-The evidence from Taiwan
Industrial Marketing Management, 36, 1, 50-57, 2007-01-01
[ eChannel , Economic value added , Event study , Internet channel , Market value added ]
Determinants of banks selection in USA, Taiwan and Ghana
International Journal of Bank Marketing, 25, 7, 469-489, 2007-01-01
[ Banks , Ghana , National cultures , Selection , Taiwan , United States of America ]
Effective communication as a critical success factor for the integration of ERP and CRM systems: The case of Taiwan
, 2, 2, 183-199, 2007-01-01
[ Communication,Critical Success Factor,CRM,CSF,Customer Relationship Management,Enterprise Resource Planning,ERP,Taiwan,Technology marketing ]
Consumer acceptance of the internet as a channel of distribution in Taiwan-a channel function perspective
Technovation, 26, 7, 856-864, 2006-07-01
[ Channel functions , Channels of distribution , eCommerce , Internet , TAM ]
An AHP approach to assessing the relative importance weights of ERP performance measures
International Journal of Management and Enterprise Development, 3, 4, 351-375, 2006-01-01
[ Analytic Hierarchy Process (AHP) , Balanced scorecard , DeLone and McLean's IS success model , ERP performance measures , Key performance indicators (KPI) ]
Have small businesses adopted the market orientation concept? The case of small businesses in Michigan
Journal of Business and Industrial Marketing, 20, 6, 317-330, 2005-09-29
[ Factor analysis,Market orientation,Small enterprises,United States of America ]
Critical management issues in implementing ERP: empirical evidences from Taiwanese firms
International Journal of Services and Standards, 1, 3, 299-318, 2005-01-01
[ balanced scorecard , enterprise resource planning (ERP) , ERP experience cycle , services , standards ]
A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies - South Korea and Taiwan
Industrial Marketing Management, 34, 5, 504-514, 2005-01-01
[ Business growth , Case studies , International brands , Newly industrialized economies , Stage models ]
When learning from limited experience takes off: Linear/curvilinear relationships between decision-making comprehensiveness and sustainability supply chain performance under contingent conditions
Omega,
[ supply chain management,Sustainability performance ]

專書

The Palgrave Handbook of Interactive Marketing
753-782, 2023-01-01
[ Location-based service,Mobile commerce,Proximity marketing,real-time location detection ]
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
221-222, 2022-01-01
[ Alliance portfolio,Diversity,Sustainability performance,Sustainable supply chain management ]
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1253-1258, 2017-01-01
[ Consumer Commitment,Dual Attitude,Environmental Level,Green Product,Personal Culture ]
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2015-01-01
[ Banking Sector,Exploratory Factor Analysis,Marketing Strategy,Study Setting,Target Market ]

校內獲獎

114 研究傑出獎
113 研究傑出獎
113 優良論文貢獻獎
112 研究傑出獎
111 研究傑出獎
110 研究傑出獎
109 研究傑出獎
108 研究傑出獎

鄭明松

Cheng, Ming-Sung(Julian)

現職

專長

專長簡述

最高學歷

相關連結

科技部學門領域

政府GRB研究專長領域

教育部學門領域

其他補助

教育部補助新南向計畫學術型領域聯盟-亞洲唯物主義和綠色消費行為的研究:越南與台灣的比較 1080101~1080815

教育部補助新南向計畫學術型領域聯盟-SSCI行銷期刊寫作研習營:印尼 University of Brawijaya 合作提案書 1080101~1080815

提升越南教師學術寫作與投稿SSCI行銷期刊能力:越南(胡志明經濟大學),中越(歸仁大學),北越(國立經濟大學) 1070102~1071231

國科會計畫統計

探索元宇宙在行銷的應用：元宇宙中廣告動態性的兩階段研究 1140801~1150731

探索元宇宙在行銷的應用：元宇宙中廣告動態性的兩階段研究 1130801~1140731

元宇宙與消費者福祉的改善 1120801~1140731 [感知沉浸感，感知互通性，感知臨場感，感知修復性，心理意象，主觀幸福感 , Perceived Immersion, Perceived Interoperability, Perceived Presence, Perceived Restorativeness, Mental Imagery, Subjective Well-Being]

虛擬沉浸，一強而有力的現代行銷武器:沉浸式科技(VR，AR和MR)在行銷上的應用 1080801~1100731 [虛擬沉浸,虛擬實境,擴增實境,混合實境,情感 , immersion,virtual reality,augmented reality,mixed reality,emotion]

虛擬沉浸，一強而有力的現代行銷武器:沉浸式科技(VR，AR和MR)在行銷上的應用 1070801~1080731 [虛擬沉浸,虛擬實境,擴增實境,混合實境,情感 , immersion, virtual reality, augmented reality, mixed reality, emotion]

關係增加公司績效嗎: 統合情境分析 1060801~1080131 [關係,面子,人情,感情,信任,統合分析 , guanxi, mianzi, renqing, ganqing, and xinren, meta-analysis]

客戶創新:實證上定量的統合分析 1050801~1070731

期刊著作

Concertscapes: An investigation of the mediating and moderating mechanism driving attendance intention through the metaverse platform Information and Management, 63, 2, 2026-03-01 [ Augmented reality,Consumer behavior/Cognition,Metaverse,Phygital,Technology marketing (MarTech),Virtual reality ]

When help feels creepy: A MOA model of AI smart-retail adoption via perceived intrusiveness and the moderating role of trust in AI Journal of Retailing and Consumer Services, 90, 2026-03-01 [ Adoption intention,AI-Enabled smart retail,Attitude,MOA,Perceived intrusiveness,PLS-SEM,Trust in AI ]

Elevating Customer Brand Advocacy Through Owned Social Media Content Journal of Theoretical and Applied Electronic Commerce Research, 20, 1, 2025-03-01 [ brand advocacy,brand industry moderator,brand-generated content,customer engagement,social media,text mining,twitter ]

Eating halal: a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food Asia Pacific Journal of Marketing and Logistics, 36, 1, 167-184, 2024-01-09 [ Attitude,Halal certification,Halal food,Purchase intention,Religiosity ]

The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms Journal of Product and Brand Management, 32, 4, 618-631, 2023-04-03 [ Brand avoidance,Brand hate,Brand switching,Negative emotions,Negative word-of-mouth,Protest behavior ]

Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms Transportation Research, Part D: Transport and Environment, 115, 2023-02-01 [ Altruism,Carbon emissions,Carbon offset,Propensity to pay,Trust ]

Red matte and glossy blue: how color and reflectance drive consumer indulgence European Journal of Marketing, 57, 2, 426-452, 2023-01-17 [ Arousal,Color,Fit,Indulgence,Reflectance,Self-reward focus,Sensory marketing ]

Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects Journal of Business-to-Business Marketing, 30, 1, 63-85, 2023-01-01 [ bibliographic coupling,bibliometric analysis,Sustainable marketing management ]

Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator Journal of Research in Interactive Marketing, 16, 2, 310-327, 2022-05-10

Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers Journal of Retailing and Consumer Services, 66, 2022-05-01

Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness Journal of Business Research, 141, 151-162, 2022-03-01

What makes consumers willing to pay for carbon taxes–A view of terror management theory Sustainable Production and Consumption, 28, 1192-1203, 2021-10-01 [ Carbon offset,Carbon tax,Mortality salience,Self-esteem,Terror Management Theory,Willingness to pay ]

The terror of death and consumers’ sustainability attitudes Journal of Retailing and Consumer Services, 57, 2020-11-01 [ Consumer social responsibility,Green concern,Mortality salience,Self-esteem,Sustainability ]

Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework Asia Pacific Journal of Marketing and Logistics, 31, 2, 480-498, 2019-04-08 [ Dual personal values , Dual purchase consequences , FIMIX-PLS , Green consumption commitment , Heterogeneity ]

Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator Journal of Consumer Behaviour, 17, 5, 477-490, 2018-09-01

Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective Journal of Consumer Behaviour, 17, 4, 393-406, 2018-07-01

A meta-analytic review of influence strategies in marketing channel relationships Journal of the Academy of Marketing Science, 46, 4, 674-702, 2018-07-01 [ Channels , Distribution , Influence strategies , Meta-analysis , Non-coercive/coercive , Power ]

The exercise of power sources in distribution channels: A synthesis study Journal of Empirical Generalisations in Marketing Science, 18, 1, 1-11, 2018-01-01 [ Channel power , Coercive , Expert , Information , Legitimate , Meta-analysis , Referent , Reward ]

Corporate rebranding and brand preference: Brand name attitude and product expertise as moderators Asia Pacific Journal of Marketing and Logistics, 26, 4, 602-620, 2014-09-02 [ Brand attitude , Brand preference , Corporate rebranding , Product expertise , Repositioning ]

The performance implications of power-trust relationship: The moderating role of commitment in the supplier-retailer relationship Industrial Marketing Management, 43, 2, 312-321, 2014-02-01 [ Commitment , Financial performance , Power , Strategic performance , Trust ]

Social media advertising value: The case of transitional economies in Southeast Asia International Journal of Advertising, 33, 2, 2014-01-01

Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry Journal of Marketing Channels, 20, 1-2, 169-184, 2013-04-01 [ entrepreneurship , expectations , franchisee role perception , Taiwanese franchising ]

Distribution Channel Relational Cohesion Exchange Model: A Small-to-Medium Enterprise Manufacturer's Perspective Journal of Small Business Management, 51, 2, 256-275, 2013-04-01

Determinants of joint action in international channels of distribution: The moderating role of psychic distance Journal of International Marketing, 20, 3, 34-49, 2012-10-24 [ Interchannel communication , Joint action , Psychic distance , Satisfaction , Trust ]

Brand extension: Using parent brand personality as leverage Asia Pacific Journal of Marketing and Logistics, 24, 4, 599-618, 2012-08-31 [ Brand extension,Brand names,Brand personality,Brands,Categorical fit,Consumer behaviour,Naming strategy,Taiwan ]

The mobility value of internet services in a wireless city: The case of Taipei, Taiwan Asian Journal of Technology Innovation, 20, 1, 51-65, 2012-06-01 [ Confucian culture , information communication technology , mobility value , Taipei , Wi-Fi , wireless city , wireless Internet service ]

Social media usage and work values: The example of Facebook in Taiwan , 40, 2, 195-200, 2012-03-29 [ Facebook , Social media , Social networking , Work values ]

The glocalisation of channels of distribution: A case study Management Decision, 50, 3, 521-538, 2012-03-01 [ Distribution channels and markets , Globalization , Glocalization , International channels of distribution , Localization , Marketing strategy ]

How global companies communicate in host country: a glocalization strategy in web space , 22, 1, 58-77, 2012-02-01 [ cultural values , global , glocal , local , web sites ]

The determinants of the sports team sponsor's brand equity: A cross-country comparison in Asia International Journal of Market Research, 53, 6, 2011-12-01

The Determinants of the Sports Team Sponsor's Brand Equity: A Cross-Country Comparison in Asia International Journal of Market Research, 53, 6, 811-829, 2011-11-01

The influence of the provision of online channel functions on exporting channel performance: The moderating effect of international experience Journal of Global Marketing, 24, 2, 125-135, 2011-04-01 [ Channel function , Channels of distribution , Exporting , Internet , Performance ]

Soft power and desirable relationship outcomes: The case of Zimbabwean distribution channels , 11, 2, 182-200, 2010-09-28 [ Channel , Distribution , Expert power , Referent power , Relationship commitment , Relationship satisfaction , Trust ]

Value Creation Through Service Cues: The Case of the Restaurant Industry in Taiwan Services Marketing Quarterly, 31, 2, 133-150, 2010-04-01 [ Emotional value , Epistemic value , Functional value , Perceived value , Service cues , Social value ]

Consumer attitudes and interactive digital advertising International Journal of Advertising, 28, 3, 501-525, 2009-07-31

Hybrid convenience stores - the changing role of convenience stores in Taiwan Asia Pacific Journal of Marketing and Logistics, 21, 3, 417-432, 2009-07-03 [ Consumer behaviour,Convenience stores,Restaurants,Taiwan ]

Retail bank selection in developed and developing countries: A cross-national study of students' bank-selection criteria Thunderbird International Business Review, 51, 2, 183-198, 2009-03-01

Why do customers utilize the internet as a retailing platform?:A view from consumer perceived value Asia Pacific Journal of Marketing and Logistics, 21, 1, 144-160, 2009-01-09 [ Consumer behaviour , Distribution channels and markets , Electronic commerce , Internet , Taiwan ]

Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality Journal of Retailing and Consumer Services, 15, 5, 420-428, 2008-09-01 [ Brand equity , Online shopping , Perceived risk ]

Consumer involvement and brand loyalty in services: Evidence from the commercial airline industry in Taiwan International Journal of Services and Standards, 4, 4, 437-452, 2008-01-01 [ Airline , Brand loyalty , Involvement , Services , Standards , Taiwan ]

Toward a stage model of the international franchise system development: The experience of firms from Taiwan Journal of Marketing Channels, 14, 4, 65-83, 2007-12-17 [ Franchise system development , International franchising , Stage model , Taiwan ]

The relationship between extroversion and leisure motivation: Evidence from fitness center participation , 35, 10, 1317-1322, 2007-12-01 [ Correlation analysis , Extroversion , Fitness center , Leisure motivation , Personality traits ]

A study of the perceived recognition affecting the adoption of innovation with respect to the online game in Taiwan Cyberpsychology and Behavior, 10, 6, 813-815, 2007-12-01

Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan Journal of Product and Brand Management, 16, 6, 368-376, 2007-09-25 [ Brands , Consumer behaviour , Generics , Labelling , Taiwan ]

An empirical study of experiential value and lifestyles and their effects on satisfaction in adolescents: An example using online gaming , 42, 165, 199-215, 2007-03-01

Will eChannel additions increase the financial performance of the firm?-The evidence from Taiwan Industrial Marketing Management, 36, 1, 50-57, 2007-01-01 [ eChannel , Economic value added , Event study , Internet channel , Market value added ]

Determinants of banks selection in USA, Taiwan and Ghana International Journal of Bank Marketing, 25, 7, 469-489, 2007-01-01 [ Banks , Ghana , National cultures , Selection , Taiwan , United States of America ]

Effective communication as a critical success factor for the integration of ERP and CRM systems: The case of Taiwan , 2, 2, 183-199, 2007-01-01 [ Communication,Critical Success Factor,CRM,CSF,Customer Relationship Management,Enterprise Resource Planning,ERP,Taiwan,Technology marketing ]

Consumer acceptance of the internet as a channel of distribution in Taiwan-a channel function perspective Technovation, 26, 7, 856-864, 2006-07-01 [ Channel functions , Channels of distribution , eCommerce , Internet , TAM ]

Have small businesses adopted the market orientation concept? The case of small businesses in Michigan Journal of Business and Industrial Marketing, 20, 6, 317-330, 2005-09-29 [ Factor analysis,Market orientation,Small enterprises,United States of America ]

Critical management issues in implementing ERP: empirical evidences from Taiwanese firms International Journal of Services and Standards, 1, 3, 299-318, 2005-01-01 [ balanced scorecard , enterprise resource planning (ERP) , ERP experience cycle , services , standards ]

When learning from limited experience takes off: Linear/curvilinear relationships between decision-making comprehensiveness and sustainability supply chain performance under contingent conditions Omega, [ supply chain management,Sustainability performance ]

專書

The Palgrave Handbook of Interactive Marketing 753-782, 2023-01-01 [ Location-based service,Mobile commerce,Proximity marketing,real-time location detection ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science 221-222, 2022-01-01 [ Alliance portfolio,Diversity,Sustainability performance,Sustainable supply chain management ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science 1253-1258, 2017-01-01 [ Consumer Commitment,Dual Attitude,Environmental Level,Green Product,Personal Culture ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015-01-01 [ Banking Sector,Exploratory Factor Analysis,Marketing Strategy,Study Setting,Target Market ]

教育部補助新南向計畫學術型領域聯盟-亞洲唯物主義和綠色消費行為的研究:越南與台灣的比較
1080101~1080815

教育部補助新南向計畫學術型領域聯盟-SSCI行銷期刊寫作研習營:印尼 University of Brawijaya 合作提案書
1080101~1080815

提升越南教師學術寫作與投稿SSCI行銷期刊能力:越南(胡志明經濟大學),中越(歸仁大學),北越(國立經濟大學)
1070102~1071231

探索元宇宙在行銷的應用：元宇宙中廣告動態性的兩階段研究
1140801~1150731

探索元宇宙在行銷的應用：元宇宙中廣告動態性的兩階段研究
1130801~1140731

元宇宙與消費者福祉的改善
1120801~1140731
[感知沉浸感，感知互通性，感知臨場感，感知修復性，心理意象，主觀幸福感 , Perceived Immersion, Perceived Interoperability, Perceived Presence, Perceived Restorativeness, Mental Imagery, Subjective Well-Being]

虛擬沉浸，一強而有力的現代行銷武器:沉浸式科技(VR，AR和MR)在行銷上的應用
1080801~1100731
[虛擬沉浸,虛擬實境,擴增實境,混合實境,情感 , immersion,virtual reality,augmented reality,mixed reality,emotion]

虛擬沉浸，一強而有力的現代行銷武器:沉浸式科技(VR，AR和MR)在行銷上的應用
1070801~1080731
[虛擬沉浸,虛擬實境,擴增實境,混合實境,情感 , immersion, virtual reality, augmented reality, mixed reality, emotion]

關係增加公司績效嗎: 統合情境分析
1060801~1080131
[關係,面子,人情,感情,信任,統合分析 , guanxi, mianzi, renqing, ganqing, and xinren, meta-analysis]

客戶創新:實證上定量的統合分析
1050801~1070731

Concertscapes: An investigation of the mediating and moderating mechanism driving attendance intention through the metaverse platform
Information and Management, 63, 2, 2026-03-01
[ Augmented reality,Consumer behavior/Cognition,Metaverse,Phygital,Technology marketing (MarTech),Virtual reality ]

When help feels creepy: A MOA model of AI smart-retail adoption via perceived intrusiveness and the moderating role of trust in AI
Journal of Retailing and Consumer Services, 90, 2026-03-01
[ Adoption intention,AI-Enabled smart retail,Attitude,MOA,Perceived intrusiveness,PLS-SEM,Trust in AI ]

Elevating Customer Brand Advocacy Through Owned Social Media Content
Journal of Theoretical and Applied Electronic Commerce Research, 20, 1, 2025-03-01
[ brand advocacy,brand industry moderator,brand-generated content,customer engagement,social media,text mining,twitter ]

Eating halal: a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Asia Pacific Journal of Marketing and Logistics, 36, 1, 167-184, 2024-01-09
[ Attitude,Halal certification,Halal food,Purchase intention,Religiosity ]

The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms
Journal of Product and Brand Management, 32, 4, 618-631, 2023-04-03
[ Brand avoidance,Brand hate,Brand switching,Negative emotions,Negative word-of-mouth,Protest behavior ]

Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms
Transportation Research, Part D: Transport and Environment, 115, 2023-02-01
[ Altruism,Carbon emissions,Carbon offset,Propensity to pay,Trust ]

Red matte and glossy blue: how color and reflectance drive consumer indulgence
European Journal of Marketing, 57, 2, 426-452, 2023-01-17
[ Arousal,Color,Fit,Indulgence,Reflectance,Self-reward focus,Sensory marketing ]

Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects
Journal of Business-to-Business Marketing, 30, 1, 63-85, 2023-01-01
[ bibliographic coupling,bibliometric analysis,Sustainable marketing management ]

Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator
Journal of Research in Interactive Marketing, 16, 2, 310-327, 2022-05-10

Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers
Journal of Retailing and Consumer Services, 66, 2022-05-01

Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness
Journal of Business Research, 141, 151-162, 2022-03-01

What makes consumers willing to pay for carbon taxes–A view of terror management theory
Sustainable Production and Consumption, 28, 1192-1203, 2021-10-01
[ Carbon offset,Carbon tax,Mortality salience,Self-esteem,Terror Management Theory,Willingness to pay ]

The terror of death and consumers’ sustainability attitudes
Journal of Retailing and Consumer Services, 57, 2020-11-01
[ Consumer social responsibility,Green concern,Mortality salience,Self-esteem,Sustainability ]

Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework
Asia Pacific Journal of Marketing and Logistics, 31, 2, 480-498, 2019-04-08
[ Dual personal values , Dual purchase consequences , FIMIX-PLS , Green consumption commitment , Heterogeneity ]

Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator
Journal of Consumer Behaviour, 17, 5, 477-490, 2018-09-01

Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective
Journal of Consumer Behaviour, 17, 4, 393-406, 2018-07-01

A meta-analytic review of influence strategies in marketing channel relationships
Journal of the Academy of Marketing Science, 46, 4, 674-702, 2018-07-01
[ Channels , Distribution , Influence strategies , Meta-analysis , Non-coercive/coercive , Power ]

The exercise of power sources in distribution channels: A synthesis study
Journal of Empirical Generalisations in Marketing Science, 18, 1, 1-11, 2018-01-01
[ Channel power , Coercive , Expert , Information , Legitimate , Meta-analysis , Referent , Reward ]

Corporate rebranding and brand preference: Brand name attitude and product expertise as moderators
Asia Pacific Journal of Marketing and Logistics, 26, 4, 602-620, 2014-09-02
[ Brand attitude , Brand preference , Corporate rebranding , Product expertise , Repositioning ]

The performance implications of power-trust relationship: The moderating role of commitment in the supplier-retailer relationship
Industrial Marketing Management, 43, 2, 312-321, 2014-02-01
[ Commitment , Financial performance , Power , Strategic performance , Trust ]

Social media advertising value: The case of transitional economies in Southeast Asia
International Journal of Advertising, 33, 2, 2014-01-01

Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry
Journal of Marketing Channels, 20, 1-2, 169-184, 2013-04-01
[ entrepreneurship , expectations , franchisee role perception , Taiwanese franchising ]

Distribution Channel Relational Cohesion Exchange Model: A Small-to-Medium Enterprise Manufacturer's Perspective
Journal of Small Business Management, 51, 2, 256-275, 2013-04-01

Determinants of joint action in international channels of distribution: The moderating role of psychic distance
Journal of International Marketing, 20, 3, 34-49, 2012-10-24
[ Interchannel communication , Joint action , Psychic distance , Satisfaction , Trust ]

Brand extension: Using parent brand personality as leverage
Asia Pacific Journal of Marketing and Logistics, 24, 4, 599-618, 2012-08-31
[ Brand extension,Brand names,Brand personality,Brands,Categorical fit,Consumer behaviour,Naming strategy,Taiwan ]

The mobility value of internet services in a wireless city: The case of Taipei, Taiwan
Asian Journal of Technology Innovation, 20, 1, 51-65, 2012-06-01
[ Confucian culture , information communication technology , mobility value , Taipei , Wi-Fi , wireless city , wireless Internet service ]

Social media usage and work values: The example of Facebook in Taiwan
, 40, 2, 195-200, 2012-03-29
[ Facebook , Social media , Social networking , Work values ]

The glocalisation of channels of distribution: A case study
Management Decision, 50, 3, 521-538, 2012-03-01
[ Distribution channels and markets , Globalization , Glocalization , International channels of distribution , Localization , Marketing strategy ]

How global companies communicate in host country: a glocalization strategy in web space
, 22, 1, 58-77, 2012-02-01
[ cultural values , global , glocal , local , web sites ]

The determinants of the sports team sponsor's brand equity: A cross-country comparison in Asia
International Journal of Market Research, 53, 6, 2011-12-01

The Determinants of the Sports Team Sponsor's Brand Equity: A Cross-Country Comparison in Asia
International Journal of Market Research, 53, 6, 811-829, 2011-11-01

The influence of the provision of online channel functions on exporting channel performance: The moderating effect of international experience
Journal of Global Marketing, 24, 2, 125-135, 2011-04-01
[ Channel function , Channels of distribution , Exporting , Internet , Performance ]

Soft power and desirable relationship outcomes: The case of Zimbabwean distribution channels
, 11, 2, 182-200, 2010-09-28
[ Channel , Distribution , Expert power , Referent power , Relationship commitment , Relationship satisfaction , Trust ]

Value Creation Through Service Cues: The Case of the Restaurant Industry in Taiwan
Services Marketing Quarterly, 31, 2, 133-150, 2010-04-01
[ Emotional value , Epistemic value , Functional value , Perceived value , Service cues , Social value ]

Consumer attitudes and interactive digital advertising
International Journal of Advertising, 28, 3, 501-525, 2009-07-31

Hybrid convenience stores - the changing role of convenience stores in Taiwan
Asia Pacific Journal of Marketing and Logistics, 21, 3, 417-432, 2009-07-03
[ Consumer behaviour,Convenience stores,Restaurants,Taiwan ]

Retail bank selection in developed and developing countries: A cross-national study of students' bank-selection criteria
Thunderbird International Business Review, 51, 2, 183-198, 2009-03-01

Why do customers utilize the internet as a retailing platform?:A view from consumer perceived value
Asia Pacific Journal of Marketing and Logistics, 21, 1, 144-160, 2009-01-09
[ Consumer behaviour , Distribution channels and markets , Electronic commerce , Internet , Taiwan ]

Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality
Journal of Retailing and Consumer Services, 15, 5, 420-428, 2008-09-01
[ Brand equity , Online shopping , Perceived risk ]

Consumer involvement and brand loyalty in services: Evidence from the commercial airline industry in Taiwan
International Journal of Services and Standards, 4, 4, 437-452, 2008-01-01
[ Airline , Brand loyalty , Involvement , Services , Standards , Taiwan ]

Toward a stage model of the international franchise system development: The experience of firms from Taiwan
Journal of Marketing Channels, 14, 4, 65-83, 2007-12-17
[ Franchise system development , International franchising , Stage model , Taiwan ]

The relationship between extroversion and leisure motivation: Evidence from fitness center participation
, 35, 10, 1317-1322, 2007-12-01
[ Correlation analysis , Extroversion , Fitness center , Leisure motivation , Personality traits ]

A study of the perceived recognition affecting the adoption of innovation with respect to the online game in Taiwan
Cyberpsychology and Behavior, 10, 6, 813-815, 2007-12-01

Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan
Journal of Product and Brand Management, 16, 6, 368-376, 2007-09-25
[ Brands , Consumer behaviour , Generics , Labelling , Taiwan ]

An empirical study of experiential value and lifestyles and their effects on satisfaction in adolescents: An example using online gaming
, 42, 165, 199-215, 2007-03-01

Will eChannel additions increase the financial performance of the firm?-The evidence from Taiwan
Industrial Marketing Management, 36, 1, 50-57, 2007-01-01
[ eChannel , Economic value added , Event study , Internet channel , Market value added ]

Determinants of banks selection in USA, Taiwan and Ghana
International Journal of Bank Marketing, 25, 7, 469-489, 2007-01-01
[ Banks , Ghana , National cultures , Selection , Taiwan , United States of America ]

Effective communication as a critical success factor for the integration of ERP and CRM systems: The case of Taiwan
, 2, 2, 183-199, 2007-01-01
[ Communication,Critical Success Factor,CRM,CSF,Customer Relationship Management,Enterprise Resource Planning,ERP,Taiwan,Technology marketing ]

Consumer acceptance of the internet as a channel of distribution in Taiwan-a channel function perspective
Technovation, 26, 7, 856-864, 2006-07-01
[ Channel functions , Channels of distribution , eCommerce , Internet , TAM ]

Have small businesses adopted the market orientation concept? The case of small businesses in Michigan
Journal of Business and Industrial Marketing, 20, 6, 317-330, 2005-09-29
[ Factor analysis,Market orientation,Small enterprises,United States of America ]

Critical management issues in implementing ERP: empirical evidences from Taiwanese firms
International Journal of Services and Standards, 1, 3, 299-318, 2005-01-01
[ balanced scorecard , enterprise resource planning (ERP) , ERP experience cycle , services , standards ]

When learning from limited experience takes off: Linear/curvilinear relationships between decision-making comprehensiveness and sustainability supply chain performance under contingent conditions
Omega,
[ supply chain management,Sustainability performance ]

The Palgrave Handbook of Interactive Marketing
753-782, 2023-01-01
[ Location-based service,Mobile commerce,Proximity marketing,real-time location detection ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
221-222, 2022-01-01
[ Alliance portfolio,Diversity,Sustainability performance,Sustainable supply chain management ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1253-1258, 2017-01-01
[ Consumer Commitment,Dual Attitude,Environmental Level,Green Product,Personal Culture ]

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2015-01-01
[ Banking Sector,Exploratory Factor Analysis,Marketing Strategy,Study Setting,Target Market ]