教師個人簡歷
現職
國立中央大學
管理學院資訊管理學系
教授
專長
行銷管理
服務行銷與管理
網路行銷
Marketing management
Service Marketing and Management
Online marketing
專長簡述
服務行銷
最高學歷
國立臺灣大學
商學研究所
博士
科技部學門領域
政府GRB研究專長領域
教育部學門領域
國科會計畫統計
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永續故事與消費者反思之研究
1160801~1170731
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永續故事與消費者反思之研究
1150801~1160731
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永續故事與消費者反思之研究
1140801~1150731
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企業政治社會主張之研究
1130801~1150731
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企業政治社會主張之研究
1120801~1130731
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全通路服務系統消費者賦權與幸福感之研究
1090801~1110731
[全通路,消費者賦權,賦權理論,幸福感 , Omni-channel,consumer empowerment,empowerment theory,well-being] -
全通路服務系統消費者賦權與幸福感之研究
1080801~1090731
[全通路,消費者賦權,賦權理論,幸福感 , Omni-channel,consumer empowerment,empowerment theory,well-being] -
管理二學門規劃研究推動計畫
1070808~1091231
[Planning of the Division,Development of the Division ] -
顏色如何影響消費者的知覺與行為
1070801~1081031
[顏色,定價,網站設計,線上推薦系統 , color, pricing, website design, online recommendation] -
顏色如何影響消費者的知覺與行為
1060801~1070731
[顏色,定價,網站設計,線上推薦系統 , color, pricing, website design, online recommendation] -
美學對顧客價值共創影響之研究
1050801~1061031
[美學,互動美學,價值共創,共創品牌體驗 , aesthetics, interactive aesthetics, value co-creation, co-creation of brand experience] -
美學對顧客價值共創影響之研究
1040801~1050731
[美學,互動美學,價值共創,共創品牌體驗 , aesthetics, interactive aesthetics, value co-creation, co-creation of brand experience]
期刊著作
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Telling an authentic story by aligning with your product type and price
Journal of Business Research, 161, 2023-06-01
[ Brand attitude,Iconic authenticity,Indexical authenticity,Storytelling ] -
Find me here: share store information through check-in
Journal of Research in Interactive Marketing, 16, 2, 259-276, 2022-05-10 -
How to Empower Consumers in Omnichannel Retailing 如何在全通路零售環境中提升消費者賦權
管理評論, 41, 1, 65~85, 2022-01-01
[ Omnichannel retailing,Consumer psychological empowerment,Channel integration quality,Consumer engagement marketing,Core self-evaluation,全通路零售,消費者心理賦權,通路整合質量,通路整合質量,核心自我評價 ] -
How to Empower Consumers in Omnichannel Retailing
, 41, 1, 65-85, 2022-01-01
[ Channel integration quality,Consumer engagement marketing,Consumer psychological empowerment,Core self-evaluation,Omnichannel retailing ] -
(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness
European Journal of Marketing, 2021-01-01
[ Self-awareness,Self-consciousness,Social presence,Time pressure ] -
Aligning conflict brand stories with product types
Journal of Consumer Marketing, 37, 7, 909-919, 2020-09-21
[ Brand story,Conflict,Search/experience product ] -
Does Raising Value Co-creation Increase All Customers’ Happiness?
Journal of Business Ethics, 152, 4, 1053-1067, 2018-11-01
[ Co-creation , Collectivism , Customer citizenship behavior , Customer participation behavior , Happiness , Individualism , Well-being ] -
Understanding the influences of story elements in service businesses
Service Business, 12, 3, 601-619, 2018-09-01
[ Affect , Authenticity , Brand story , Conciseness , Humor , Reversal , Usefulness ] -
Do Colors Change Realities in Online Shopping?
Journal of Interactive Marketing, 41, 14-27, 2018-02-01
[ Color , Online store atmospherics , Price , Website design ] -
Purchase decision: does too much choice leave us unhappy?
European Journal of Marketing, 51, 7-8, 1248-1265, 2017-01-01
[ Choice variety , Emotional response , Need for cognition , Purchase intention ] -
Dialogic co-creation and service innovation performance in high-tech companies
Journal of Business Research, 68, 11, 2266-2271, 2015-01-01
[ Customer co-creation , Operant resource , Resource-advantage theory , Service innovation , Service-dominant logic ] -
Customer response to web site atmospherics: Task-relevant cues, situational involvement and PAD
Journal of Interactive Marketing, 28, 3, 225-236, 2014-01-01
[ Online store , PAD model , Situational involvement , Web site atmospherics ] -
Pointing Out Differences: Consumer Evaluations of Comparative Information Across Product Types
Journal of Promotion Management, 20, 3, 390-409, 2014-01-01
[ blog , comparative advertising , product type , user-generated content ] -
Snowball to avalanche: Understanding the different predictors of the intention to propagate online marketing messages
European Journal of Marketing, 48, 7-8, 1255-1273, 2014-01-01
[ Blog , E-mail , Involvement , Viral marketing , Word of mouth ] -
Appealing to Internet-based freelance developers in smartphone application marketplaces
International Journal of Information Management, 33, 2, 308-317, 2013-04-01
[ Ecosystem , Internet-based freelance developer , Relationship commitment , Smartphone ] -
How to Align your Brand Stories with Your Products
Journal of Retailing, 88, 2, 262-275, 2012-06-01
[ Brand story , Experience products , Narrative advertising , Search products ] -
Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video
Electronic Commerce Research, 12, 2, 201-224, 2012-05-01
[ eWOM , Humor , Multimedia effect , Online video , Persuasive intent , Viral marketing ] -
All for one but does one strategy work for all?: Building consumer loyalty in multi-channel distribution
Managing Service Quality, 22, 3, 310-335, 2012-05-01
[ Banks , Barriers , Benefits , Consumer behaviour , Customer satisfaction , Multichannel , Service quality , Taiwan ] -
Post-adoption switching behavior for online service substitutes: A perspective of the push-pull-mooring framework
Computers in Human Behavior, 28, 5, 1912-1920, 2012-01-01
[ Online service substitutes , Post-adoption behavior , Push-pull-mooring framework , Switching behavior ] -
The Connection Between Happiness and Service Businesses: A Preliminary Study
, 12, 5, 841-860, 2011-10-01
[ Culture , Happiness , Happiness segments , Services ] -
The challenge for multichannel services: Cross-channel free-riding behavior
Electronic Commerce Research and Applications, 10, 2, 268-277, 2011-03-01
[ Electronic commerce , Free-riding , Marketing channels , Multichannel , Switching behavior ] -
How to encourage customers to use legal software
Journal of Business Ethics, 80, 3, 583-595, 2008-07-01
[ Antipiracy , Piracy , Retention , Software , Stayers , Switchers ] -
Supplier market orientation and accommodation of the customer in different relationship phases
Industrial Marketing Management, 37, 4, 380-393, 2008-06-01
[ Flexibility , Market orientation , Relationship lifecycle , Relationship-specific adaptations , Supplier accommodations ] -
Building customer relationships: A comparison across multiple service encounters
Advances in Consumer Research, 34, 720-725, 2007-12-01 -
The determinants of email receivers' disseminating behaviors on the internet
Journal of Advertising Research, 47, 4, 524-534, 2007-01-01 -
Family communication and parental influence on children's brand attitudes
Journal of Business Research, 59, 10-11, 1079-1086, 2006-10-01
[ Brand attitude , Child consumers , Family communication , Gender ] -
Relationship marketing and consumer switching behavior
Journal of Business Research, 58, 12, 1681-1689, 2005-12-01
[ Customer loyalty , Hedonic value , Relational bonds , Relationship marketing , Stayers , Switchers , Utilitarian value ] -
Individualism and collectivism in Taiwan
, 12, 4, 3-16, 2005-12-01
[ Collectivism , Decision styles , Individualism , Taiwan ] -
Website quality and customer's behavioural intention: An exploratory study of the role of information asymmetry
Total Quality Management and Business Excellence, 16, 2, 185-197, 2005-03-01
[ Consumer behaviour , Information asymmetry , Internet marketing , Search-experience-credence services , Website quality ] -
Maintaining a committed online customer: A study across search-experience-credence products
Journal of Retailing, 81, 1, 75-82, 2005-01-01
[ Information asymmetry , Internet , Relational bonds , Relationship marketing ] -
A Study of the Impacts of Service Quality on Relationship Quality in Search-Experience-Credence Services
Total Quality Management and Business Excellence, 15, 1, 43-58, 2004-01-01
[ Information asymmetry , Relationship quality , Satisfaction , Service quality , Trust ] -
Relational bonds and customer's trust and commitment - A study on the moderating effects of web site usage
Service Industries Journal, 23, 3, 103-124, 2003-01-01 -
Virtual factory and relationship marketing - A case study of a Taiwan semiconductor manufacturing company
International Journal of Information Management, 22, 2, 109-126, 2002-01-01
[ Electronic commerce , Internet , Relationship marketing , Virtual factory ] -
Investigating the relationship between service providers' personality and customers' perceptions of service quality across gender
Total Quality Management, 12, 1, 57-67, 2001-12-01
研討會著作
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A study of customer retention across retailers' channels
248-250, 2008-12-01
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Determinants of multichannel users' satisfaction in financial services
263-266, 2008-12-01
校內獲獎
- 108 研究傑出獎
- 107 研究傑出獎
- 106 研究傑出獎
- 105 研究傑出獎
國立中央大學