國立中央大學教師履歷平台

期刊著作

• Telling an authentic story by aligning with your product type and price
  Journal of Business Research, 161, 2023-06-01
  [ Brand attitude,Iconic authenticity,Indexical authenticity,Storytelling ]

• Find me here: share store information through check-in
  Journal of Research in Interactive Marketing, 16, 2, 259-276, 2022-05-10

• How to Empower Consumers in Omnichannel Retailing 如何在全通路零售環境中提升消費者賦權
  管理評論, 41, 1, 65~85, 2022-01-01
  [ Omnichannel retailing,Consumer psychological empowerment,Channel integration quality,Consumer engagement marketing,Core self-evaluation,全通路零售,消費者心理賦權,通路整合質量,通路整合質量,核心自我評價 ]

• How to Empower Consumers in Omnichannel Retailing
  , 41, 1, 65-85, 2022-01-01
  [ Channel integration quality,Consumer engagement marketing,Consumer psychological empowerment,Core self-evaluation,Omnichannel retailing ]

• (Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness
  European Journal of Marketing, 2021-01-01
  [ Self-awareness,Self-consciousness,Social presence,Time pressure ]

• Aligning conflict brand stories with product types
  Journal of Consumer Marketing, 37, 7, 909-919, 2020-09-21
  [ Brand story,Conflict,Search/experience product ]

• Does Raising Value Co-creation Increase All Customers’ Happiness?
  Journal of Business Ethics, 152, 4, 1053-1067, 2018-11-01
  [ Co-creation , Collectivism , Customer citizenship behavior , Customer participation behavior , Happiness , Individualism , Well-being ]

• Understanding the influences of story elements in service businesses
  Service Business, 12, 3, 601-619, 2018-09-01
  [ Affect , Authenticity , Brand story , Conciseness , Humor , Reversal , Usefulness ]

• Do Colors Change Realities in Online Shopping?
  Journal of Interactive Marketing, 41, 14-27, 2018-02-01
  [ Color , Online store atmospherics , Price , Website design ]

• Purchase decision: does too much choice leave us unhappy?
  European Journal of Marketing, 51, 7-8, 1248-1265, 2017-01-01
  [ Choice variety , Emotional response , Need for cognition , Purchase intention ]

• Dialogic co-creation and service innovation performance in high-tech companies
  Journal of Business Research, 68, 11, 2266-2271, 2015-01-01
  [ Customer co-creation , Operant resource , Resource-advantage theory , Service innovation , Service-dominant logic ]

• Customer response to web site atmospherics: Task-relevant cues, situational involvement and PAD
  Journal of Interactive Marketing, 28, 3, 225-236, 2014-01-01
  [ Online store , PAD model , Situational involvement , Web site atmospherics ]

• Pointing Out Differences: Consumer Evaluations of Comparative Information Across Product Types
  Journal of Promotion Management, 20, 3, 390-409, 2014-01-01
  [ blog , comparative advertising , product type , user-generated content ]

• Snowball to avalanche: Understanding the different predictors of the intention to propagate online marketing messages
  European Journal of Marketing, 48, 7-8, 1255-1273, 2014-01-01
  [ Blog , E-mail , Involvement , Viral marketing , Word of mouth ]

• Appealing to Internet-based freelance developers in smartphone application marketplaces
  International Journal of Information Management, 33, 2, 308-317, 2013-04-01
  [ Ecosystem , Internet-based freelance developer , Relationship commitment , Smartphone ]

• How to Align your Brand Stories with Your Products
  Journal of Retailing, 88, 2, 262-275, 2012-06-01
  [ Brand story , Experience products , Narrative advertising , Search products ]

• Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video
  Electronic Commerce Research, 12, 2, 201-224, 2012-05-01
  [ eWOM , Humor , Multimedia effect , Online video , Persuasive intent , Viral marketing ]

• All for one but does one strategy work for all?: Building consumer loyalty in multi-channel distribution
  Managing Service Quality, 22, 3, 310-335, 2012-05-01
  [ Banks , Barriers , Benefits , Consumer behaviour , Customer satisfaction , Multichannel , Service quality , Taiwan ]

• Post-adoption switching behavior for online service substitutes: A perspective of the push-pull-mooring framework
  Computers in Human Behavior, 28, 5, 1912-1920, 2012-01-01
  [ Online service substitutes , Post-adoption behavior , Push-pull-mooring framework , Switching behavior ]

• The Connection Between Happiness and Service Businesses: A Preliminary Study
  , 12, 5, 841-860, 2011-10-01
  [ Culture , Happiness , Happiness segments , Services ]

• The challenge for multichannel services: Cross-channel free-riding behavior
  Electronic Commerce Research and Applications, 10, 2, 268-277, 2011-03-01
  [ Electronic commerce , Free-riding , Marketing channels , Multichannel , Switching behavior ]

• How to encourage customers to use legal software
  Journal of Business Ethics, 80, 3, 583-595, 2008-07-01
  [ Antipiracy , Piracy , Retention , Software , Stayers , Switchers ]

• Supplier market orientation and accommodation of the customer in different relationship phases
  Industrial Marketing Management, 37, 4, 380-393, 2008-06-01
  [ Flexibility , Market orientation , Relationship lifecycle , Relationship-specific adaptations , Supplier accommodations ]

• Building customer relationships: A comparison across multiple service encounters
  Advances in Consumer Research, 34, 720-725, 2007-12-01

• The determinants of email receivers' disseminating behaviors on the internet
  Journal of Advertising Research, 47, 4, 524-534, 2007-01-01

• Family communication and parental influence on children's brand attitudes
  Journal of Business Research, 59, 10-11, 1079-1086, 2006-10-01
  [ Brand attitude , Child consumers , Family communication , Gender ]

• Relationship marketing and consumer switching behavior
  Journal of Business Research, 58, 12, 1681-1689, 2005-12-01
  [ Customer loyalty , Hedonic value , Relational bonds , Relationship marketing , Stayers , Switchers , Utilitarian value ]

• Individualism and collectivism in Taiwan
  , 12, 4, 3-16, 2005-12-01
  [ Collectivism , Decision styles , Individualism , Taiwan ]

• Website quality and customer's behavioural intention: An exploratory study of the role of information asymmetry
  Total Quality Management and Business Excellence, 16, 2, 185-197, 2005-03-01
  [ Consumer behaviour , Information asymmetry , Internet marketing , Search-experience-credence services , Website quality ]

• Maintaining a committed online customer: A study across search-experience-credence products
  Journal of Retailing, 81, 1, 75-82, 2005-01-01
  [ Information asymmetry , Internet , Relational bonds , Relationship marketing ]

• A Study of the Impacts of Service Quality on Relationship Quality in Search-Experience-Credence Services
  Total Quality Management and Business Excellence, 15, 1, 43-58, 2004-01-01
  [ Information asymmetry , Relationship quality , Satisfaction , Service quality , Trust ]

• Relational bonds and customer's trust and commitment - A study on the moderating effects of web site usage
  Service Industries Journal, 23, 3, 103-124, 2003-01-01

• Virtual factory and relationship marketing - A case study of a Taiwan semiconductor manufacturing company
  International Journal of Information Management, 22, 2, 109-126, 2002-01-01
  [ Electronic commerce , Internet , Relationship marketing , Virtual factory ]

• Investigating the relationship between service providers' personality and customers' perceptions of service quality across gender
  Total Quality Management, 12, 1, 57-67, 2001-12-01

研討會著作

• A study of customer retention across retailers' channels
  248-250, 2008-12-01
  

• Determinants of multichannel users' satisfaction in financial services
  263-266, 2008-12-01